
Interest groups are groups of people who share common goals and actively try to influence policymakers. They are involved in all stages of the policymaking process, from testifying in administrative hearings to drafting regulations. Interest groups develop strategies and tactics to influence elections and politicians, such as lobbying, grass-roots campaigns, political action committees (PACs), and litigation. Lobbying is a major strategy for interest groups in the United States, where they work closely with congressional committees and administrative agencies. PACs are groups that collect funds from donors and distribute them to candidates who support their issues, and they have significantly influenced American elections. The influence of interest groups on election outcomes and politicians in office has been a subject of debate, with critics arguing that they have too much power and can buy influence.
| Characteristics | Values |
|---|---|
| Type of political system | Democratic or authoritarian |
| Structure of the policy process | Power is concentrated in the executive or distributed among a major party or coalition |
| Country's political climate | Which party is in power, the major issues facing the government, and the country's budget circumstances |
| Lobbying strategies | Using the press, staging public demonstrations, hiring lobbyists |
| Litigation strategies | Using litigation to influence policy |
| Grass-roots campaigns | Appealing to the public for support |
| Political action committees | Forming PACs or super PACs to raise and distribute funds to candidates |
| Influence on elections and politicians | Supporting candidates who are sympathetic to their views |
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What You'll Learn

Lobbying and litigation strategies
Interest groups attempt to influence policy and legislation through lobbying and litigation strategies. Lobbying involves exerting pressure on policymakers to achieve favourable policy outcomes. Interest groups develop strategies and plans of action, which they execute through specific tactics that vary across political systems. A key factor influencing lobbying strategies is the type of political system, with democratic societies generally imposing fewer restrictions on interest groups, allowing them to employ a broader range of tactics such as hiring lobbyists, utilising the press, and staging public demonstrations.
In the United States, legislative lobbying is a prominent strategy for interest groups due to the power vested in Congress and state legislatures. Lobbyists in the US often work closely with lawmakers and members of key committees to shape policy, a phenomenon known as "iron triangles" or "policy niches". This dynamic has been criticised for granting lobbyists excessive influence over lawmaking. Lobbyists testify at committee hearings, provide information, and frequently play a role in drafting legislation. They leverage their personal connections with members of Congress and the executive branch, often drawing on their own experience in government.
The use of contract lobbyists, who are specifically hired to influence government, is more prevalent in the US than in other Western democracies, where public officials typically prefer direct engagement with concerned groups. The nature of the political climate, including the party in power, budgetary circumstances, and pressing issues, also influences the strategies employed by interest groups. For example, the National Education Association (NEA) in the US adapts its strategy based on whether Republicans or Democrats hold power.
Litigation strategies are also crucial for American interest groups due to the country's separation-of-powers system, which grants courts a significant role in policymaking through their power to invalidate legislation. Interest groups may pursue litigation to advance their agendas and shape policy outcomes.
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Grass-roots campaigns
Grassroots advocacy is a strategy employed by interest groups to influence legislators and public opinion. Grassroots campaigns are typically initiated by non-profits but are increasingly being used by corporations. Grassroots campaigns are a powerful tool for organisations as they can sway public opinion and influence the actions of elected officials.
Grassroots campaigns are often supported by peer-to-peer campaigns, which leverage supporters' networks to attract new supporters, donations, and spread awareness. These campaigns rely on volunteers who independently campaign on behalf of the grassroots group, and appropriate software support is needed to stay organised.
To be successful, grassroots campaigns require a strong foundational knowledge of what grassroots advocacy is and why it matters. It is important to set clear primary and secondary goals, such as passing a piece of legislation, and then choose the tactics that will accomplish these goals.
Grassroots advocacy groups can be more effective than lobbyists as they consist of actual constituents to whom the policymakers are ultimately accountable. A survey of congressional staff found that constituents who make the effort to personally communicate with their senators and representatives are more influential than lobbyists.
To avoid "slacktivism", grassroots campaigns should have clear, focused asks for how people can get involved. For example, asking supporters to sign a petition or help organise a phone bank to call voters before Election Day.
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Political action committees (PACs)
There are several types of PACs, including connected PACs, non-connected PACs, Super PACs, and hybrid PACs. Connected PACs, also known as corporate PACs, are established by businesses, non-profits, labor unions, trade groups, or health organizations. They receive and raise money from a "restricted class," generally consisting of managers and shareholders in the case of a corporation or members in the case of a non-profit organization, labor union, or other interest group. Non-connected PACs, on the other hand, are not sponsored by or connected to any specific entity and are free to solicit contributions from the general public. Groups with an ideological mission, single-issue groups, and members of Congress and other political leaders may form non-connected PACs.
Super PACs, officially known as "independent expenditure-only political action committees," are unique in that they may raise unlimited amounts from individuals, corporations, unions, and other groups. However, they are not allowed to coordinate with or contribute directly to candidate campaigns or political parties. Instead, they focus on spending, such as funding independent expenditures and other independent political activities. Hybrid PACs, sometimes called Carey Committees, combine elements of both traditional PACs and Super PACs. They can give limited amounts of money directly to campaigns and committees while still making independent expenditures in unlimited amounts.
Leadership PACs are another type of PAC established by members of Congress and other political leaders to support candidates for various federal and non-federal offices. They are often indicative of a politician's aspirations for leadership positions. All PACs must register with the Federal Election Commission (FEC) and comply with applicable laws and regulations, such as disclosure and reporting requirements.
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Influencing politicians and parties
Interest groups are groups of people who share common goals and actively try to influence politicians, political parties, and policymakers. They are involved in all stages of the political process, from legislative work to implementation. They can be formed around businesses, corporations, and trade associations, and their members are not government workers but rather individuals who seek to influence those with power.
Interest groups develop strategies and action plans to achieve their goals, and these strategies vary depending on the political system in place. In democratic societies, interest groups have more options, such as hiring lobbyists, using the press, and staging public demonstrations. They can also form political action committees (PACs) to collect and distribute funds to candidates who support their issues. These committees are limited in how much they can contribute to individual candidates or political parties.
In the United States, legislative lobbying is a major strategy for interest groups due to the power vested in Congress and state legislatures. Lobbyists, who often have served in government themselves, forge personal contacts with government officials and testify at committee hearings, provide information, and even draft legislation. They explain the importance of a bill to their constituency and its potential impact on the senator's state. Lobbyists may also have politically connected members of the interest group contact the senator. This is a powerful strategy as it leverages personal relationships and insider knowledge of how things work in Washington.
Interest groups also monitor the implementation of laws, hoping to use successes and failures to justify their positions. They may use the court system to try to alter or eliminate laws or lobby executive agencies involved in implementation. This strategy is particularly effective in the United States, where the separation-of-powers system gives courts a significant role in policymaking.
In summary, interest groups employ diverse tactics to influence politicians and political parties, including lobbying, grass-roots campaigns, political action committees, and litigation. They adapt their strategies based on the political system and the country's political climate, leveraging personal connections and power structures to advance their agendas.
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Persuading through personal relationships
In democratic societies, interest groups have more options for developing relationships with policymakers due to the limited restrictions on their activities. They can hire lobbyists, utilise the press, and stage public demonstrations to gain visibility and reach policymakers. Lobbyists who have previously served in government themselves can leverage their existing relationships and insider knowledge to benefit the interest group they represent.
The effectiveness of persuasion through personal relationships relies on the lobbyists' ability to establish and maintain regular contact with members of Congress and the executive branch. Lobbyists provide valuable insights and explain the importance of specific bills or policies to the senators or representatives they are lobbying. They may also strategically engage politically connected members of the interest group to contact senators or representatives directly. This approach allows lobbyists to influence legislation and policy-making while considering the interests of the interest group they represent.
The establishment of personal relationships between lobbyists and policymakers can lead to the formation of "iron triangles" or "cozy triangles". These terms describe the close ties between lobbyists, congressional committees, and administrative agencies. In these situations, lobbyists work closely with congressional committees and the agencies they fund, potentially giving them too much influence over how laws are written and implemented. This dynamic has been criticised for providing "insiders" with an advantage in shaping public policy.
To summarise, persuading through personal relationships is a strategy employed by interest groups to influence policymakers by fostering trust and credibility. This strategy involves the use of lobbyists to build and leverage relationships with government officials, potentially leading to the formation of close-knit triangles that can significantly shape public policy. While this strategy can be effective, it has also faced criticism for potentially giving lobbyists and interest groups too much influence over legislation and policy-making.
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Frequently asked questions
Electioneering is a strategy used by political parties to get candidates elected or re-elected.
An interest group is a group of people who share common goals and actively try to influence policymakers.
Interest groups support candidates who are sympathetic to their views, hoping to gain access to them once they are in office. They may also form political action committees (PACs) that collect funds from donors and distribute them to these candidates.
Lobbying is a strategy used by interest groups to influence legislation or policy. Lobbyists may testify at committee hearings, provide staff with information, and write legislation.
Both lobbying and forming PACs can be considered electioneering strategies for interest groups. Lobbying can be used to influence politicians and parties, while PACs can be used to collect and distribute funds to support specific candidates.

























