Campaign Costs: The Price Of Political Aspirations

what is the most expensive element of a political campaign

Political campaigns are costly endeavours, with spending rising steadily since 1990. The 2020 US election was the most expensive federal election on record, costing almost $14 billion. This expense is driven by the need to finance a variety of campaign elements, such as travel, administrative expenses, consultants, and advertising. With such high costs, candidates rely on donations from individuals, corporations, and political action committees (PACs), as well as public funding in some cases. The impact of this funding is significant, with Super PACs able to raise unlimited funds and dark money groups spending millions without revealing their sources. Effective fundraising strategies are crucial, and candidates who can attract more financial support often gain an advantage in their campaigns.

Characteristics Values
Most expensive federal election on record $14 billion
Cost of the 2020 election $14 billion
Cost of the 2016 election $7 billion
Amount raised by Joe Biden's campaign between April 1, 2019 and October 14, 2020 $950 million
Amount raised by Donald Trump's 2016 campaign $333 million
Amount raised by Donald Trump's campaign between January 2017 and October 2020 $601 million
Amount spent by Trump campaign on 2016 election per vote $5.80
Amount spent by Obama campaign on 2012 election per vote $12.80
Amount raised by Kanye West's 2020 campaign $11 million
Average amount spent by a candidate who won an election to the U.S. House of Representatives in 1990 $407,600 ($980,896 in 2024)
Average amount spent by a candidate who won an election to the U.S. House of Representatives in 2022 $2.79 million ($3.00 million in 2024)
Average amount spent by winning candidates in the Senate in 1990 $3.87 million ($9.31 million in 2024)
Average amount spent by winning candidates in the Senate in 2022 $26.53 million ($28.51 million in 2024)

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Fundraising

Campaign finance laws dictate the rules around fundraising, including who can contribute, contribution limits, and reporting requirements. These laws vary at the state and federal levels, and it is important for campaigns to adhere to the regulations enforced by the Federal Election Commission (FEC). Candidates may raise funds from individuals, political party committees, and political action committees (PACs). While corporations, labor organizations, and membership groups cannot directly contribute to federal campaigns, they can form PACs to influence elections.

The cost of political campaigns has been increasing over the years, with the 2020 US election being the most expensive federal election on record, totaling nearly $14 billion. This amount includes $6.6 billion for the presidential race, $7.2 billion for Congressional contests, and an additional $2.5 billion spent at the state level. The Biden campaign, in particular, was a successful fundraiser, accumulating over $950 million between April 1, 2019, and October 14, 2020.

To raise funds, candidates employ various strategies, such as soliciting donations from supporters, selling merchandise, and utilizing digital platforms to reach a wider audience. They may also receive public funds, provided they agree to certain conditions, such as spending and fundraising restrictions, and not accepting private donations. Additionally, candidates can form political action committees (PACs) to contribute funds to their political allies.

The importance of fundraising in political campaigns cannot be overstated, as it directly impacts a candidate's ability to compete and get their message across to voters. With the ever-increasing costs of elections, candidates must devote significant time and resources to fundraising activities to remain competitive in the political arena.

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Campaign finance laws

FECA prohibits corporations and labour unions from making direct contributions or expenditures in connection with federal elections. However, they may sponsor a "separate segregated fund" (SSF) or "connected PAC", which can receive and raise money from a restricted class, typically consisting of managers and shareholders. In 2009, there were nearly 1,600 registered corporate PACs and over 1,200 non-corporate PACs. Non-connected PACs are financially independent and must cover their administrative expenses with the contributions they receive.

Federal law also limits the amount of money individuals and political organizations can give to a candidate running for federal office. These limits apply to both the amount an individual can donate to a single candidate and the total amount they can donate across multiple candidates. Candidates can spend their own personal funds on their campaigns without restriction, but they must disclose the amount they spend to the FEC.

In addition to these regulations, court rulings and loopholes have created complexities in campaign finance law. For example, following the Citizens United v. FEC ruling, soft money political spending—funds given to parties for "party-building" rather than specific candidates—became exempt from federal limits. This has been criticized as a major loophole in federal campaign finance law, as there are no restrictions on soft money contributions for activities such as voter registration and mobilization.

Despite these regulations and loopholes, campaign spending in the United States has been rising steadily. The 2020 federal election was the most expensive in history, costing nearly $14 billion, more than double the amount spent in the 2016 election. This increase in spending has raised concerns about the influence of money in politics and the need for reforms to dilute the power of large donors.

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Spending limits

For publicly funded presidential primary candidates, individuals can contribute up to a certain limit, with a maximum of $250 counted towards federal matching funds. Additionally, these candidates must agree to limit spending from their personal funds to $50,000. On the other hand, candidates can spend their own personal funds on their campaigns without restrictions. However, they are required to disclose the amount they spend to the FEC, providing transparency in their campaign financing.

In the case of a major party (Republican or Democratic) presidential general election campaign, contributions are not permitted if the candidate chooses to receive public funding. However, individuals can contribute to a non-major party nominee who receives partial public financing, subject to the same contribution limits as House candidates. Similarly, the nominee must agree to limit spending from personal funds to $50,000.

Campaigns must adopt an accounting system to differentiate between contributions made for the primary election and those intended for the general election. If a candidate loses the primary election, any general election contributions received must be refunded, redesignated, or reattributed within 60 days. These funds cannot be used to repay primary election debts. Conversely, candidates running in the general election can use any unused primary contributions for general election expenses or to cover primary election debts.

Public opinion plays a significant role in shaping spending limits in political campaigns. According to a Pew Research Center report, 77% of Americans believe that there should be limits on the amount of money individuals and organizations can spend on political campaigns. Democrats tend to be more supportive of spending limits than Republicans, with 85% favoring such restrictions. Additionally, 65% of the public believes that new campaign finance laws could effectively reduce the influence of money in politics.

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Corporate donations

The impact of corporate donations is felt more in the House, where members face voters every two years, than in the Senate, where terms are six years. In the House, corporate and business association PACs can account for at least half of a candidate's funding. In contrast, corporate donations generally make up a smaller percentage of funding in the Senate, where war chests are larger.

The common perception is that Republicans attract more corporate political donations than Democrats. While this is true, the difference is less pronounced when considering PACs. Republicans received 55% of contributions from company PACs and business-related associations, while Democrats received 45%. Certain companies and associations clearly favour one party or the other. For example, the National Auto Dealers Association, the American Bankers Association, and the National Association of Home Builders tend to support Republicans, while the American Hospital Association and the National Multifamily Housing Council tend to favour Democrats.

The influence of corporate money in politics has been a growing concern. Critics argue that Supreme Court decisions, particularly Citizens United v. FEC in 2010, have allowed the wealthy to dominate political campaigns through unlimited spending via Political Action Committees (PACs) and Super PACs. These decisions have also enabled dark money groups to mask their donors' identities, preventing voters from knowing who is trying to influence them.

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Super PACs

Unlike traditional PACs, which are limited to accepting contributions of up to $5,000 per year from individuals and are prohibited from accepting union or corporate treasury funds, super PACs can accept unlimited contributions from any source. This includes unions, corporations, and individuals, allowing them to amass significant financial resources. The lack of restrictions on super PAC contributions has led to concerns about the influence of "dark money" in politics, where the true sources of election spending remain undisclosed.

The impact of super PACs on the political landscape is significant. They enable special interests and wealthy individuals to exert influence by funding advertisements and other campaign activities. Super PACs can also accept contributions from multiple candidates, blurring the lines of support and creating complex dynamics within political parties. While super PACs are required by law to publicly disclose their contributions and expenditures, the true sources of their funding can be obscured, making it challenging to hold them accountable for their spending.

To address concerns about transparency and the potential for corruption, some organizations have advocated for legislation such as the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act. This proposed bill aims to require organizations making political expenditures to disclose donors who have contributed significant amounts during an election cycle, providing voters with more information about the financial backers of political campaigns.

Frequently asked questions

Campaign spending has risen steadily since 1990, with the 2020 US election being the most expensive in history at $14 billion. The most expensive element of a political campaign is funding from private donors, corporations, and political action committees (PACs).

The 2020 US presidential election saw Joe Biden raise over $950 million, while Donald Trump's campaign raised $601 million. In 2016, Trump spent $5.80 per vote to win the presidency.

PACs are organizations that pool donations from individuals, corporations, and unions to support political campaigns. Super PACs, in particular, can raise and spend unlimited funds as long as they operate independently of the campaigns they support.

Yes, campaign donations, spending, and public funding are regulated by laws enacted at the federal level by the US Congress and enforced by the Federal Election Commission (FEC). However, there are still ways for campaigns to solicit large amounts of money, such as through leadership PACs and "dark money" groups that don't disclose their donors.

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