Isabella Carter
Kamala Harris, the 49th vice president of the United States, launched her 2024 presidential campaign on July 21, 2024. Since the announcement, Harris has used multiple catchphrases, including Let's Win This, When We Fight, We Win, and We Are Not Going Back. Harris's campaign strategies have been widely discussed, with some critics arguing that her slogans lacked a clear story about what's happening in the country. Harris's campaign also faced accusations of using a Nazi-rooted phrase as a slogan, which was debunked by fact-checkers who found no evidence to support the claim.
| Characteristics | Values |
|---|---|
| Slogan | "We are not going back" |
| Slogan | "We are not playing around" |
| Slogan | "Let's Win This" |
| Slogan | "When we fight, we win" |
| Campaign Theme | "A choice between freedom and chaos" |
| Campaign Theme | "Freedom" |
| Campaign Theme | "The Future" |
| Campaign Tone | "Optimistic and joyful" |
| Campaign Tone | "Bleak" |
| Misinformation | "Strength Through Joy" |
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What You'll Learn
Kamala Harris's 2024 presidential campaign
Kamala Harris, the former vice president of the United States, announced her 2024 presidential campaign on July 21, 2024, following President Joe Biden's withdrawal and endorsement. Harris became the Democratic Party nominee on August 5 and selected Minnesota Governor Tim Walz as her running mate.
Harris's campaign focused on several key issues, including national abortion protections, LGBTQ+ rights, stricter gun control, and addressing climate change. She also supported federal cannabis legalization, strengthening voting rights, and affordable housing. Harris's economic agenda was described as "populist," marking a departure from Biden's platform.
To appeal to younger voters, the Harris campaign maintained an active presence on social media platforms like X and Instagram, with the handle @KamalaHQ, accumulating 1.3 million followers by September 2024. The account shared memes, altered its banner to mimic album art, and posted deceptively edited videos of Donald Trump and JD Vance, sparking a dedicated fact-checking account.
Harris framed her campaign as "a choice between freedom and chaos," emphasizing her experience as an attorney general and prosecutor to "prosecute the case" against Trump, highlighting his 34 felony convictions. She positioned herself as a moderate Democrat, adjusting some of her policy stances since her 2019 run, with similarities to Biden's domestic policies.
While Harris's campaign initially projected an optimistic and joyful tone, it took a more sombre turn in the election's final month. Despite her efforts, Harris ultimately lost the election to Trump, who secured a second term as president.
Throughout her campaign, Harris considered various slogans, including "We're not going back," "When we fight, we win," and "Let's Win This." Another potential slogan, "We are not playing around," was used as an ending statement in one of her speeches. Notably, there were false claims on social media that her slogan was "Strength Through Joy," a Nazi catchphrase.
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Harris's stance on transgender rights
Kamala Harris, the 49th vice president of the United States, announced her presidential campaign for 2024 on July 21, 2024. Her campaign slogan is "a choice between freedom and chaos", with a focus on the ideals of "freedom" and "the future". Harris has been a strong supporter of LGBTQ+ rights, with her campaign platform in 2019 including a rollback of Trump’s transgender military ban, an end to discrimination under the guise of religion, and the passage of the Equality Act.
Harris has also been vocal about stopping book bans in schools and libraries, calling out groups that threaten the right to read freely. She has acknowledged transgender people as "part of the fabric of our nation" and has highlighted the need for increased mental health support for the community. During her 2023 "Fight for Our Freedoms" college tour, Harris spoke out against the attacks on the trans community, stating that it is "incumbent on us who believe in the strength of diversity and the importance of unity to build a coalition".
Harris's record on marriage equality is also commendable, with Biden signing the Respect for Marriage Act in 2022, which requires states to recognize same-sex marriages and interracial marriages. Harris has also consistently sued states to block anti-trans laws and policies, including asking the Supreme Court to lift bans on medically necessary healthcare for trans adolescents. The Biden-Harris administration has expanded access to gender-affirming healthcare and accurate gender markers on federal government identification documents.
However, Harris's stance on transgender rights has been questioned by some LGBTQ+ advocates, particularly regarding her support for FOSTA/SESTA in 2018, which aimed to curb sex trafficking by shutting down sites used by sex workers. Many transgender sex workers decried these measures as deadly, as they wiped out critical screening tools they used to keep themselves safe. Harris has since stated that she supports decriminalizing sex work but does not regret her support for FOSTA/SESTA.
Overall, Harris's presidential campaign and her record as vice president indicate a strong commitment to transgender rights and the LGBTQ+ community, although some advocates continue to push for more comprehensive federal protections.
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Harris's campaign's use of social media
Kamala Harris's 2024 presidential campaign has been marked by a strong presence on social media, particularly in an attempt to engage younger voters. Harris's campaign has embraced social media trends and viral memes to connect with this audience, setting a contrast with her 78-year-old opponent. The campaign's main social media account, @KamalaHQ, has 1.3 million followers on one platform and 4 million on TikTok, with each post averaging 6 million views.
The campaign has been quick to jump on viral trends, such as "brat summer", and sharing meme-worthy content, like coconut references. This strategy has been described as showing a "nuanced understanding" of how to connect with Generation Z. Harris's team has been praised for its agility and responsiveness, allowing it to be tuned into the same cultural moments as its target audience.
The use of social media has allowed the campaign to be more playful and light-hearted, with the account reposting memes and changing its banner to imitate the cover art for the album "Brat" by Charli XCX. This was done to market Harris to younger voters as a "cool girl". The campaign has also used social media to spread its message and platform, with a custom multiplayer map in the video game Fortnite Creative, called "Freedom Town, USA", promoting pledges made by Harris, such as tax breaks for small businesses and affordable housing. The map was promoted by gaming influencers and featured a song by Megan Thee Stallion.
However, Harris's use of social media has also attracted some criticism and false claims. One ad by the Trump campaign attacked Harris's views on transgender rights, with a premise that Harris supported tax-funded gender-affirming surgery for transgender people in prison. The Harris campaign's social media accounts also spread deceptively edited videos of Donald Trump and JD Vance. This led to the creation of an account dedicated solely to fact-checking these videos, which gained 268,000 followers.
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Harris's views on immigration
Kamala Harris, the former Vice President of the United States, announced her 2024 presidential campaign on July 21, 2024, with Minnesota Governor Tim Walz as her running mate. Harris's campaign slogan framed her run as "a choice between freedom and chaos", focusing on the ideals of "freedom" and "the future".
Harris's stance on immigration sets her apart from her opponent, former President Donald Trump. While Trump's supporters largely favoured mass deportations of immigrants living in the country illegally, only 27% of Harris's supporters shared this view, with 72% opposing it. Instead, Harris's supporters largely favoured admitting more civilian refugees escaping war or violence, with 85% supporting this position compared to 49% of Trump supporters.
Harris has also expressed support for high-skilled immigration, with 87% of her supporters agreeing, compared to 71% of Trump supporters. This position aligns with her focus on economic issues, as she has proposed a "'populist' economic agenda" that includes tax breaks for small businesses and affordable housing. Harris has also prioritized supporting and strengthening the middle class, promising a middle-class tax cut and addressing the cost of living.
Overall, Harris's views on immigration reflect a more moderate and nuanced approach than her opponent. While she emphasizes the need for border security and stronger asylum rules, she also supports admitting more refugees and high-skilled immigrants, reflecting her commitment to finding a balanced solution to the complex issue of immigration.
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Harris's campaign rallies and appearances
Kamala Harris, the 49th vice president of the United States, announced her presidential campaign for 2024 on July 21, 2024. Harris's campaign rallies and appearances were a crucial aspect of her bid for the presidency, allowing her to connect directly with voters and share her vision for the country.
Throughout her campaign, Harris framed her platform as "a choice between freedom and chaos," emphasizing the ideals of "freedom" and "the future." She highlighted her experience as an attorney general and prosecutor, presenting herself as the candidate best equipped to ""prosecute the case" against her opponent, Donald Trump. Harris's campaign rallies reflected these themes and sought to showcase her as a leader who fights for the people and delivers on her promises.
One of the notable aspects of Harris's campaign rallies was her effort to appeal to a diverse range of voters. She held rallies in multiple states, including Pennsylvania, a crucial swing state with a significant number of electoral votes. On the final day of her campaign, Harris held a rally in Philadelphia, joined by celebrities such as Oprah and Lady Gaga, attracting a large and enthusiastic crowd. Harris also made appearances in Allentown, Scranton, and Pittsburgh, showcasing her ability to connect with voters in key regions.
In her rallies, Harris discussed a range of policy issues that reflected her domestic platform. She advocated for national abortion protections, LGBTQ+ rights, stricter gun control measures, and addressing climate change. Additionally, Harris proposed a ""populist" economic agenda, promising to lower costs for American families, hold health insurance companies accountable, and provide support for first-time homebuyers. She also emphasized her commitment to strengthening social security and Medicare, ensuring that retirees can live with dignity.
Harris's campaign also utilized digital platforms and social media to reach younger voters. Her campaign had a significant presence on Twitter and Instagram, with the latter account, @KamalaHQ, amassing 1.3 million followers. The account used memes and creative content to market Harris as a "cool girl" and connect with a younger demographic. Additionally, the campaign created a custom multiplayer map in the video game Fortnite Creative, named Freedom Town, USA, to promote her pledges, including tax breaks for small businesses and affordable housing.
Overall, Harris's campaign rallies and appearances played a pivotal role in her 2024 presidential campaign. They allowed her to engage directly with voters, highlight her policy priorities, and present herself as a leader committed to fighting for the people and bringing about positive change for the future.
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Frequently asked questions
Kamala Harris's 2024 presidential campaign slogans were "Let's Win This", "When We Fight, We Win", and "We Are Not Going Back".
Kamala Harris has proposed a "populist" economic agenda.
Kamala Harris believes that the immigration system is "broken" and needs to be fixed. She has also pledged to crack down on fentanyl and increase the number of border patrol agents.
Kamala Harris supports national abortion protections, LGBTQ+ rights, stricter gun control, and legislation to address climate change. She also supports federal cannabis legalization and strengthening voting rights.
Kamala Harris's campaign has targeted younger voters through social media platforms such as X and Instagram, as well as through collaborations with gaming influencers and appearances on Saturday Night Live.
