
A lowball offer in real estate is a strategic bid that is significantly below a property's market value and often well under the seller's asking price. While the definition of a lowball offer varies, it is generally considered to be between 10% and 30% below the asking price. However, this range can change depending on market conditions, property price ranges, specific neighbourhoods, and other factors. Lowball offers are a common negotiation tactic used by buyers to get a great deal, especially in a buyer's market with high inventory. Understanding the context and motivations behind lowball offers is crucial for real estate professionals to navigate the complex landscape of property dealings effectively.
| Characteristics | Values |
|---|---|
| Below asking price | Typically 10%-30% below listing price, but this can vary depending on market conditions, property price ranges, specific neighbourhoods, and the home's condition. |
| Cash offer | Buyers may pair a low offer with a cash payment to entice sellers with a faster closing process. |
| Minimal contingencies | Low-ball offers may come with fewer conditions, such as waived inspections or appraisals, to make the offer more attractive despite the low price. |
| Request for repairs or concessions | Buyers may justify the low price by pointing out necessary repairs or requesting large credits at closing. |
| Buyer's strategy | Some buyers may always start with a low-ball offer, assuming they will meet somewhere in the middle. |
| Buyer's budget constraints | The buyer may submit a low offer because they cannot afford the asking price but don't want to walk away from the property. |
| Loan limit | The buyer's low-ball offer may be based on their loan limit or comfort level, rather than their opinion of the listing price. |
| Market conditions | Low-ball offers are more common in a buyer's market, where there is more inventory than demand. |
| Property demand | Low-ball offers are more likely to be accepted if the property has low interest or demand. |
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What You'll Learn

The definition of a low-ball offer
A low-ball offer in real estate is a strategic bid that is significantly below a property's market value and often well under the seller's asking price. It is a bold move in the game of real estate negotiations. Understanding this concept is crucial for wholesalers, investors, and agents, as it can turn them into savvy strategists in the property dealing realm.
Buyers may employ different strategies when making a low-ball offer. Some may pair it with a cash payment to entice sellers with a faster closing process, while others may include minimal contingencies, such as waiving inspections or appraisals, to make their offer more attractive despite the low price. It is important for agents to understand the motivations behind low-ball offers and navigate the negotiation process calmly and effectively.
While a low-ball offer can be frustrating for sellers, it doesn't have to be a deal-breaker. Sellers can choose to counteroffer, decline, or work on a compromise. It is essential to remember that every market has its rhythm, and adapting to these variables can turn a low-ball offer into a powerful tool.
In conclusion, a low-ball offer in real estate is a strategic move that involves offering a significantly lower price than the property's market value or the seller's asking price. It is a common negotiation tactic that requires a careful approach, taking into account market conditions, property characteristics, and individual seller expectations.
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Market conditions
In a buyer's market, where inventory is high and demand is low, buyers may feel emboldened to submit lower offers, knowing that sellers may be more flexible. In such market conditions, a low-ball offer could be as low as 10% below the asking price. On the other hand, in a seller's market, where bidding wars are common and homes often sell for more than the asking price, any offer below the asking price could be considered a low-ball offer.
The state of the local market also influences the perception of low-ball offers. In areas with a shortage of available homes, an offer 20% or more below the asking price may be considered low-balling. However, in slower markets with more inventory, a reduction of 20% might be expected and not viewed as a low-ball offer.
Additionally, market trends and variables, such as average days on the market and list-to-sale price ratios, can provide valuable context for understanding low-ball offers. Homes that have been on the market for a substantial amount of time are more likely to receive low-ball offers, as buyers may perceive that the seller is more flexible or motivated to sell.
Furthermore, market conditions can impact a seller's negotiating power. In a competitive market with high demand and limited inventory, even a 5% to 10% reduction in price might be seen as a low-ball offer. Sellers in such markets may have multiple offers to consider and can afford to be more selective, rejecting low-ball offers or countering with higher prices.
Understanding the market conditions and staying attuned to the pulse of a specific market is essential for wholesalers, investors, and agents to navigate the complex landscape of real estate transactions successfully.
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Property price ranges
The definition of a lowball offer in real estate can vary depending on property price ranges, market conditions, and specific neighbourhoods. Generally, a lowball offer is a strategic bid that is significantly below a property's market value and often well under the seller's asking price.
In a dynamic market, understanding what constitutes a lowball offer is crucial for wholesalers, investors, and agents. For example, in areas with a shortage of available homes, an offer 20% below the asking price may be considered a lowball offer. However, in a buyer's market with high inventory, a bid 10% below the asking price could be seen as lowballing.
The price range of the property also matters. A lowball offer in a higher price range may be less offensive to the seller, whereas a lower-priced home may require more careful consideration when making a lowball offer.
It's important to note that not every offer below the asking price is lowballing. Buyers may have budget constraints or be limited by their loan amount, resulting in a lower offer. Additionally, an offer based on comparable sales in the area may be lower than the listing price but would not be considered a lowball offer.
As a buyer, it's essential to be mindful of the seller's perspective and not submit an offer so low that it offends them, potentially shutting down negotiations. A savvy buyer or agent will consider the market conditions, property price range, and specific neighbourhood to navigate the complex landscape of real estate transactions successfully.
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Specific neighbourhoods
The definition of a lowball offer varies from market to market and even submarket to submarket, but it is particularly dependent on specific neighbourhoods and price ranges.
In neighbourhoods with a shortage of available homes, a lowball offer may be considered 20% below the listing price, whereas in other areas, it could be 25% or more.
For example, in a desirable neighbourhood with limited housing stock, a property listed at $300,000 might receive a lowball offer of $240,000 (20% below asking). In contrast, in a less competitive area with more housing inventory, a similar property listed at $300,000 could receive a lowball offer of $225,000 (25% below asking).
Additionally, the timing of the offer and the seller's circumstances can impact what constitutes a lowball offer. For instance, targeting new builds or recent purchases (within 2 years) may not be ideal for lowball offers as sellers in these situations typically expect top dollar and are not in a rush to sell.
Understanding the local market dynamics and specific neighbourhood characteristics is crucial for determining what constitutes a lowball offer in a particular area. Market analysis, comparable sales data, and knowledge of the neighbourhood's pricing trends can inform a strategic and informed lowball offer.
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The buyer's budget
A low-ball offer is a strategic bid that is significantly below a property's market value and often well under the seller's asking price. It is a common occurrence in real estate negotiations, and understanding this concept is crucial for buyers.
When making a low-ball offer, buyers should consider their budget constraints. If a buyer loves a property but cannot afford the asking price, they may submit a low offer, hoping the seller is willing to negotiate. In this case, it is essential to ensure that the buyer isn't offering a lower price because of their budget limitations. A low-ball offer should be based on a careful analysis of the property's market value, not just the buyer's financial constraints.
To determine the property's market value, buyers should conduct a comparative market analysis (CMA) to assess the value based on recent comparable sales, the home's condition, and how long it has been on the market. It is crucial to rely on recent sales data to get an accurate picture of the home's true value, especially in fast-moving markets where prices fluctuate.
Additionally, buyers should be mindful of the potential risks associated with low-ball offers. While it is a negotiation strategy, submitting an extremely low offer may offend the seller, leading them to reject the bid outright or shut down negotiations. Therefore, buyers should carefully consider their budget and the property's market value to make a reasonable low-ball offer that has a higher chance of being accepted.
Furthermore, buyers can pair their low-ball offer with other incentives to make it more attractive. For example, they can offer a cash payment to entice sellers with a faster closing process or waive certain contingencies like inspections or appraisals. By understanding the seller's motivations and market conditions, buyers can increase the likelihood of their low-ball offer being accepted.
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Frequently asked questions
A lowball offer is a bid that is significantly below the asking price. It is a strategic move in real estate negotiations, often paired with a cash offer or minimal contingencies, to make the offer more attractive to the seller.
The threshold for a lowball offer can vary depending on market conditions, property price ranges, and specific neighbourhoods. Typically, a lowball offer is considered to be between 10% to 30% below the asking price, but in areas with a shortage of available homes, this threshold could be as low as 20%.
Buyers may make lowball offers due to personal budget constraints, loan limits, or the belief that the home is overpriced. It is a negotiation strategy to try and get a great deal, especially in a buyer's market with high inventory.

























