Eleanor Finch
Kamala Harris, the 49th vice president of the United States, launched her presidential campaign in July 2024. She was the Democratic Party's nominee for the 2024 presidential election, selecting Minnesota Governor Tim Walz as her running mate. Harris advocated for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, and federal funding for housing. Harris lost the election to the Republican ticket of former President Donald Trump and Ohio Senator JD Vance. In 2025, Harris was considering a run for Governor of California, with speculation about a potential second presidential campaign in 2028.
| Characteristics | Values |
|---|---|
| Year of presidential campaign | 2024 |
| Running mate | Minnesota Governor Tim Walz |
| Political party | Democratic Party |
| Political career | First female, African-American and Asian-American vice president; United States senator representing California; Attorney General of California; District Attorney of San Francisco |
| Policy positions | National abortion protections; LGBT+ rights; stricter gun control; legislation to address climate change; federal cannabis legalization; strengthening voting rights; strengthening the Affordable Care Act; federal funding of housing; stricter asylum rules; increasing the number of border patrol agents |
| Campaign strategies | Memes; reposting to appeal to younger voters; deceptively edited videos of opponents; celebrity endorsements; music at rallies; digital ads in English and Spanish; social media presence |
| Campaign challenges | Accusations of dodging interviews and difficult questions; negative political advertisements from opponents |
| Election result | Lost to Republican nominees Donald Trump and JD Vance |
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What You'll Learn
Kamala Harris's 2024 presidential campaign
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. On the same day, incumbent President Joe Biden withdrew his bid for reelection and endorsed her. Harris became the nominee of the Democratic Party on August 5, following a virtual roll call vote. She selected Minnesota Governor Tim Walz as her running mate the following day.
Harris's domestic platform included national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, strengthening the Affordable Care Act, and federal funding for housing. Harris's economic agenda was described as "populist", marking a departure from Biden's stance on economic issues.
Harris's campaign utilized social media platforms like TikTok and Instagram, with the handle @KamalaHQ, to appeal to younger voters. Memes and edited videos of her opponents were shared on these platforms, along with music like Bruce Springsteen's "Born to Run" and John Mellencamp's "Small Town". The campaign also featured ads in English and Spanish, targeting Latino voters in battleground states.
In August 2024, Harris visited the border in Arizona, where she advocated for stricter asylum rules and pledged to increase border patrol agents. She criticized Trump for his opposition to the Secure the Border Act, a bipartisan bill she supported during her vice presidency. Harris's stance on the Israel-Hamas war and the 2024 Israeli invasion of Lebanon drew opposition from some Arab Americans.
Harris received endorsements from celebrities like Taylor Swift, Beyoncé, and LeBron James. However, she ultimately lost the 2024 election to the Republican nominees, former President Trump, and Ohio Senator JD Vance.
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Harris's stance on transgender rights
Kamala Harris, the 49th vice president of the United States, announced her 2024 presidential campaign on July 21, 2024. Harris's domestic platform included support for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change.
However, Harris's record on transgender rights has been described as complicated by some LGBTQ+ advocates. There have been concerns about her support for FOSTA/SESTA, a package of bills aimed at curbing sex trafficking by shutting down sites used by sex workers. While the intention was to protect vulnerable people, transgender sex workers and other sex workers decried the measures as dangerous, as the sites provided critical screening tools for their safety. Harris has since expressed support for decriminalizing sex work but stood by her initial support for FOSTA/SESTA.
Harris has also faced scrutiny for her initial reluctance to engage in interviews during her 2024 campaign, which some interpreted as dodging difficult questions. Despite this, Harris has received endorsements from LGBTQ+ celebrities and organizations who recognize her commitment to improving protections for the community.
Overall, Harris's stance on transgender rights aligns with her broader support for LGBTQ+ rights and her commitment to protecting marginalized communities. While there may be nuances and complexities within her positions, Harris is generally regarded as a champion for transgender rights and equality.
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Harris's campaign marketing strategy
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. Harris's campaign marketing strategy has been deemed genius by some, particularly in the way it has captured the attention of young voters, including the often underrepresented Gen Z demographic. Harris's campaign has been marked by a focus on social media, internet trends, and memes, as well as celebrity endorsements, reactive marketing, and a personalised approach.
Harris's campaign has been quick to respond to real-time events and trending topics, engaging with audiences in the moment. This reactive marketing approach mirrors corporate marketing strategies, such as Coca-Cola's billboards promoting social distancing during COVID-19. The campaign has also utilised trending meme formats, such as the co: 3,9,12,13,14,15,19>"Brat" and "coconut" memes, and celebrity endorsements to connect with younger voters. On TikTok, the campaign leveraged pop star Charli XCX's viral tweet, "Kamala is brat," which referenced her recent album that was trending online. This helped Harris become synonymous with "brat summer," successfully combining politics with the interests of younger generations.
Harris's campaign has also been marked by a personalised approach, with an emphasis on her image and persona rather than specific policy decisions. She has embraced a playful and approachable persona on social media, often going by her first name or the nickname "Mamala" and engaging with light-hearted, viral moments. This has helped create a positive image of Harris, particularly among younger voters, who generally show more apprehension towards voting and tend to vote Republican.
Additionally, Harris's campaign has effectively used social media to attack former President Donald Trump, highlighting their differences and making Harris the only viable candidate for those opposed to Trump. The campaign has also belittled Trump, with statements like, "He switches up his positions every week; girl, he's not a candidate... he's a Crumbl Cookie." These bold statements have attracted voters purely through shock value and have contributed to swing states moving towards the Democratic Party.
Overall, Harris's campaign marketing strategy has been successful in engaging younger voters and creating a positive image for her, which has likely contributed to her success in the 2024 presidential election.
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Harris's stance on immigration
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. Harris has stated that she believes the immigration system is "broken" and needs fixing. She has also pledged to crack down on fentanyl and has supported stricter asylum rules than President Biden. Harris has reiterated her support for the bipartisan Secure the Border Act, which would have funded additional border agents and closed the border if it became too crowded.
Harris's supporters differ significantly from Trump's supporters on the issue of mass deportations, with only 27% of Harris supporters in favour, while 72% oppose it. In contrast, 88% of Trump supporters favour mass deportations. Harris supporters also have a more positive view of the impact of immigrants on their lives, with 85% supporting the admission of more civilian refugees escaping war or violence, compared to 49% of Trump supporters.
Harris has also expressed support for admitting more high-skilled immigrants, with 87% of her supporters favouring this, compared to 71% of Trump supporters. She has supported bipartisan efforts to secure the border and has advocated for stricter asylum rules. During her time as vice president, Harris worked with President Biden to pass major economic legislation, which included investments in infrastructure and green energy.
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Harris's defeat in the 2024 election
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. Incumbent President Joe Biden withdrew his bid for reelection and endorsed her. Harris became the nominee of the Democratic Party on August 5, selecting Minnesota Governor Tim Walz as her running mate.
Harris's domestic platform included support for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, strengthening the Affordable Care Act, and federal funding of housing. Harris proposed a "'populist' economic agenda,," departing from Biden's views on economic issues.
During her campaign, Harris faced accusations of dodging interviews and difficult questions. She picked up the pace of her appearances but was criticized for placing conditions on interviewers. Harris's campaign utilized social media, particularly X and Instagram, to appeal to younger voters, and employed memes and music to engage voters.
In August 2024, Harris visited the border in Arizona, where she advocated for stricter asylum rules and pledged to increase border patrol agents. She criticized Trump for his opposition to the Secure the Border Act, which she promised to sign into law as president.
Despite endorsements from celebrities like Taylor Swift, Beyoncé, LeBron James, and various Puerto Rican musicians, Harris was ultimately defeated by the Republican nominees, former President Donald Trump, and Ohio Senator JD Vance, in the 2024 election. Trump's campaign spent a significant amount of money on negative advertising, including an ad attacking Harris's support for tax-funded gender-affirming surgery for transgender people in prison.
Following her defeat, Harris's team continued to appeal for funds, and there was speculation about her potential political future, including a possible run for governor of California or a second presidential campaign in 2028.
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Frequently asked questions
Yes, Kamala Harris, the 49th vice president of the United States, announced her presidential campaign for the 2024 election.
No, Kamala Harris lost the 2024 election to the Republican nominees, former president Trump and Ohio senator JD Vance.
Kamala Harris is seriously considering a run for governor of California in the 2026 election.
