Simone Lawson
Kamala Harris, the 49th vice president of the United States, launched her presidential campaign in July 2024. She was the Democratic Party's nominee and selected Minnesota Governor Tim Walz as her running mate. Harris advocated for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, and federal funding for housing. Harris lost the election to former President Donald Trump and his running mate, Ohio Senator JD Vance. Following her defeat, Harris is now considering a run for Governor of California in 2026.
| Characteristics | Values |
|---|---|
| Year of presidential campaign | 2024 |
| Presidential campaign launch date | 21 July 2024 |
| Presidential campaign social media presence | X and Instagram (@KamalaHQ) |
| Presidential campaign social media followers | 1.3 million |
| Presidential campaign endorsements | Beyoncé, Taylor Swift, Bad Bunny, Jennifer Lopez, Luis Fonsi, Ricky Martin, Don Omar, LeBron James, Brazilian President Luiz Inácio Lula da Silva |
| Presidential campaign running mate | Minnesota Governor Tim Walz |
| Presidential campaign result | Lost to Republican nominees, former President Trump and Ohio senator JD Vance |
| Current political position | Former vice president |
| Current political ambitions | Considering a run for governor of California |
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What You'll Learn
Kamala Harris's 2024 presidential campaign
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. On the same day, incumbent President Joe Biden withdrew his bid for reelection and endorsed her. Harris became the nominee of the Democratic Party on August 5, following a virtual roll call vote. She selected Minnesota Governor Tim Walz as her running mate the following day.
Harris's domestic platform included support for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, strengthening the Affordable Care Act, and federal funding of housing. Harris's campaign was active on social media, with a presence on X and Instagram known as @KamalaHQ, which had 1.3 million followers on X as of September 2024. Memes and deceptively edited videos of her opponent, Donald Trump, and his running mate, JD Vance, were also spread on social media.
Harris faced off against the Republican ticket of former President Donald Trump and US Senator JD Vance of Ohio. Trump's campaign spent millions of dollars on advertisements attacking Harris, including one that mocked her support for tax-funded gender-affirming surgery for transgender people in prison. Harris received endorsements from celebrities such as Taylor Swift, Beyoncé, and LeBron James. She also received support from Puerto Rican musicians Bad Bunny, Jennifer Lopez, Luis Fonsi, Ricky Martin, and Don Omar, as well as Brazilian President Luiz Inácio Lula da Silva.
Ultimately, Harris lost the 2024 election to Trump and Vance. Following her defeat, Harris is now reportedly considering a run for Governor of California in the 2026 election. She is expected to make a decision by the end of the summer, and if she enters the Democratic primary, she would be the clear favorite. However, a decision to run for governor may preclude the possibility of a second presidential campaign in 2028.
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Harris's stance on transgender rights
Kamala Harris, the former vice president of the United States, announced her presidential campaign for 2024. Harris's domestic platform included support for national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change.
However, Harris has expressed support for transgender rights and equality. She has stated that she will "follow the law" when it comes to transgender care and has expressed support for the Equality Act, which aims to protect LGBTQ+ Americans from discrimination. During her time as vice president, Harris supported the Biden-Harris administration's efforts to improve protections for LGBTQ+ people, including suing states to block anti-trans laws and policies, and expanding access to gender-affirming healthcare.
Harris has also acknowledged the impact of discriminatory policies on transgender individuals, recognising them as "part of the fabric of our Nation" and emphasising the need for increased mental health support. She has spoken out against book bans in schools and libraries, highlighting the importance of intellectual freedom and accurate American history in education. Additionally, Harris has supported Title IX updates, which include the right for students to use bathrooms that align with their gender identities, despite conservative efforts to postpone enforcement.
Overall, Harris's stance on transgender rights aligns with her broader commitment to protecting the rights and freedoms of LGBTQ+ individuals and ensuring that they are treated with dignity and respect.
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Harris's vice-presidential tenure
Kamala Harris, the 49th vice president of the United States, launched her presidential campaign for the 2024 election on July 21, 2024, after incumbent President Joe Biden withdrew his bid for reelection and endorsed her. Harris became the Democratic Party nominee on August 5, 2024, and selected Minnesota Governor Tim Walz as her running mate.
Harris also supported a bipartisan bill called the Secure the Border Act, which aimed to fund additional border agents and manage border crowds. However, this bill was rejected by Trump, who argued that it would hurt his and other Republicans' reelection campaigns. Harris criticized Trump for his opposition to the bill and pledged to fix the broken immigration system. She also advocated for stricter asylum rules and pledged to crack down on fentanyl during an August 2024 visit to the border in Arizona.
Harris's 2024 presidential campaign faced a challenging landscape, with her team appealing for funds and facing opposition from some Arab Americans due to her stance on the Israel-Hamas conflict. She supported various progressive policies, including national abortion protections, LGBT+ rights, stricter gun control, and addressing climate change. Harris also took a different approach on economic issues, proposing a "populist" agenda. Despite these efforts, she ultimately lost the 2024 election to the Republican nominees, former President Trump, and Ohio Senator JD Vance.
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Harris's campaign marketing strategies
Kamala Harris, the 49th vice president of the United States, announced her 2024 campaign for president on July 21, 2024. Harris's campaign marketing strategy has been directed towards capturing the attention of young voters, especially Gen Z, a demographic that could influence the election's outcome.
Harris's campaign has been marked by a strong social media presence, particularly on TikTok and Instagram, where the campaign's official account, @KamalaHQ, had 1.3 million followers as of September 2024. The campaign has effectively used memes and trends to make Harris seem relatable and accessible to younger voters, with posts often getting millions of views. For instance, the campaign adopted the "brat summer" trend, using a tweet from pop star Charli XCX stating, "Kamala is brat," which referenced her recent album that went viral. The campaign also used coconut memes and neon green aesthetics associated with the "brat summer" trend to further engage young voters.
Additionally, the Harris campaign has leveraged user-generated content (UGC) to its advantage, benefiting from the authenticity and raw responses that UGC provides. Social media users created static posts and videos expressing their excitement over President Biden's endorsement of Harris, and celebrities like Stephen Colbert posted their own videos in support of Harris, embodying the viral brat-coconut meme. This user-generated content enhanced the campaign's credibility and fostered a sense of community.
The campaign has also been quick to adapt and evolve its content to remain relevant. They galvanized a feeling of hope, engaged with Americans, and acted with purpose, all while maintaining a positive image of Harris. They also effectively used music in their rallies and advertisements, initially using Bruce Springsteen's "Born to Run" and later transitioning to John Mellencamp's "Small Town." The campaign also released a digital ad featuring Beyoncé's song "Freedom" and an ad in both English and Spanish, titled "Determination," targeting Latino voters in battleground states.
Furthermore, the Harris campaign has not shied away from attacking her opponent, former President Donald Trump, and highlighting their differences. They have used deceptively edited videos of Trump and his running mate, J.D. Vance, and have criticized Trump's immigration policies, with Harris pledging to fix the broken immigration system. The campaign has also received endorsements from celebrities and public figures, including Puerto Rican musicians Bad Bunny, Jennifer Lopez, Luis Fonsi, Ricky Martin, and Don Omar, as well as LeBron James and Brazilian President Luiz Inácio Lula da Silva.
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Harris's plans for immigration reform
Kamala Harris, the 49th vice president of the United States, announced her presidential campaign for the 2024 election on July 21, 2024. Harris's plans for immigration reform include supporting comprehensive immigration reform and seeking pathways to citizenship for immigrants in the US without legal status. She has also proposed faster tracks for people living in the country illegally who arrived as children.
Harris has stated that she believes the immigration system is "broken" and needs to be fixed. She has advocated for stricter asylum rules and pledged to crack down on fentanyl. Harris's campaign video introduced on July 30, 2024, says, "Kamala Harris supports increasing the number of Border Patrol agents." She has also promised to sign the Secure the Border Act into law as president, which would fund additional border agents and close the border if it becomes too crowded.
Harris's presidency could see new legislation aimed at balancing border security with humanitarian concerns. She plans to reform the asylum process by increasing the number of asylum officers and judges, reducing backlogs, and ensuring the timely processing of cases. This is likely to lead to faster case processing times and potentially stricter standards for asylum cases. Harris also aims to reverse some of the more restrictive measures introduced during the Trump administration, which could expand protections for asylum seekers, especially those fleeing persecution.
Harris's border security bill, if passed, could lead to a more technologically advanced approach to securing the US border. She has also supported federal legislation that includes major investments in infrastructure and green energy. As a senator in 2017, Harris co-sponsored a bill with Bernie Sanders to expand social security for the elderly by increasing the tax rate on investments. As a presidential candidate in 2019, she supported a corporate tax rate of 35%, up from 21%.
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Frequently asked questions
Yes, Kamala Harris ran for president in 2024. She was the Democratic Party nominee and selected Minnesota Governor Tim Walz as her running mate. Harris lost the election to the Republican ticket of former President Donald Trump and Ohio Senator JD Vance.
Harris's domestic platform included national abortion protections, LGBT+ rights, stricter gun control, and legislation to address climate change. She also supported federal cannabis legalization, strengthening voting rights, strengthening the Affordable Care Act, and federal funding for housing. On economic issues, Harris proposed a "populist" agenda.
No, Kamala Harris did not win the 2024 presidential election.
Kamala Harris is no longer the vice president of the United States. She is reportedly considering running for governor of California in the 2026 election.
Kamala Harris served as the 49th vice president of the United States from 2021 to 2025 under President Joe Biden. She was the first female, African-American, and Asian-American vice president. Before that, she served as a United States senator representing California and as the attorney general of California. Harris has also written several books, including two nonfiction books and a children's book.
