Omar Bennett
The Atlanta Journal-Constitution is the leading source of news and advertising for metropolitan Atlanta, reaching a total print and digital audience of more than 1.7 million people each week. Advertising in the Atlanta Journal-Constitution can be done through various channels, including display, video, mobile, social media, email, and linear TV. The newspaper offers advertising solutions beyond traditional media, combining digital, print, and direct marketing. Their advertising team provides research-based consultation to help advertisers reach their target audience effectively. Additionally, the Atlanta Journal-Constitution has a wide reach, not only in the United States but also in countries like Canada, the United Kingdom, Australia, and Mexico.
| Characteristics | Values |
|---|---|
| Advertising reach | 9.83 million visitors across desktop and mobile web |
| Geography | United States, Canada, United Kingdom, Australia, Mexico, Germany |
| Industries | Sports, Technology, Government & Politics, Education, Financial Services |
| Targeting parameters | Geographic, Demographic, Behavioral, Content |
| Channels | News, Sports, Business, Display, Video, Mobile, Social, Email, Linear TV |
| Advertising solutions | Digital, print, direct marketing, research-based consultation |
| Audience | More than 1.7 million people each week |
| Page views | Over 100 million per month |
| Advertising technology companies | Simpli.fi, DoubleClick.Net, SiteScout, eXelate, Yahoo Small Business, etc. |
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What You'll Learn
- Advertising channels: print, digital, and direct marketing
- Advertising reach: 9.83 million visitors across desktop and mobile
- Industries: sports, technology, government, education, and financial services
- Targeting: geographic, demographic, behavioural, and content parameters
- Advertising team: research-based consultation to reach the right audience
Advertising channels: print, digital, and direct marketing
Advertising in the Atlanta Journal-Constitution (AJC) offers a range of options across print, digital, and direct marketing channels.
Print advertising in the AJC allows businesses to reach a wide audience in metropolitan Atlanta. With a weekly print readership of over 1.7 million people, advertisers can effectively target their desired demographic. Print advertisements can be tailored to fit the specific needs of the advertiser, ranging from simple text-based ads to more visually appealing designs that utilize graphics and images.
Digital
The AJC's digital presence also offers significant reach, with over 100 million monthly page views and 9.83 million visitors across desktop and mobile web. Digital advertising through the AJC allows for targeted marketing, utilizing parameters such as geography, demographics, and behavioural patterns. This enables advertisers to precisely reach their intended audience. Digital channels include display, video, mobile, social media, email, and linear TV advertising.
Direct Marketing
Direct marketing is a more personalized form of advertising that involves communicating directly with potential customers. The AJC's advertising team offers research-based consultation to help businesses effectively reach their target market. This can include strategies such as email marketing campaigns or even direct mailers to specific demographics within the AJC's extensive database.
By utilizing the various channels offered by the Atlanta Journal-Constitution, businesses can effectively promote their products or services to a large and diverse audience in metropolitan Atlanta and beyond.
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Advertising reach: 9.83 million visitors across desktop and mobile
The Atlanta Journal-Constitution is the leading source of news and advertising for metropolitan Atlanta. Its advertising reaches 9.83 million visitors across desktop and mobile web in countries such as the United States, Canada, the United Kingdom, Australia, Mexico, and Germany. This includes over 100 million monthly page views on its digital product portfolio.
The Atlanta Journal-Constitution offers advertising solutions beyond traditional media, combining digital, print, and direct marketing. Its newsroom is the largest in Georgia, with nearly 150 journalists. It covers a metro area of over 5 million people and reports on five core counties and more than 20 city governments.
The publication provides research-based consultation to help advertisers reach their target audience with the right message and at the right time. It offers CPM pricing models on various channels, including Display, Video, Mobile, Social, Email, and Linear TV.
Advertising in the Atlanta Journal-Constitution allows you to target consumers in specific industries or verticals, such as Sports, Technology, Government & Politics, Education, and Financial Services. You can use parameters such as geographic, demographic, behavioral, and content targeting to reach your desired audience.
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Industries: sports, technology, government, education, and financial services
The Atlanta Journal-Constitution is the leading source of news and advertising for metropolitan Atlanta, reaching a total print and digital audience of more than 1.7 million people each week. Its digital product portfolio gets over 100 million page views per month.
The AJC offers advertising solutions beyond traditional media, bringing together digital, print, and direct marketing. Its advertising team provides research-based consultation to help advertisers reach the right audience at the right time with the right message.
Sports
The Atlanta Journal-Constitution covers sports extensively, including the Atlanta Braves, Atlanta Falcons, and the Atlanta Track Club. You can advertise your sports-related business or service by leveraging the AJC's large audience and digital presence. Consider creating engaging content that showcases your brand's involvement in the local sports community.
Technology
With a monthly online audience of nearly 10 million visitors, the Atlanta Journal-Constitution provides an excellent platform for technology companies to reach potential customers. You can utilize their digital advertising options, such as desktop display ads, mobile display ads, and social media advertising to target tech-savvy individuals.
Government
The AJC has a dedicated investigations team that demands integrity and effectiveness from local governments and businesses. If you are looking to advertise government services or initiatives, the newspaper's print and digital platforms can help reach a wide audience. Consider thought-provoking content that highlights the impact of government programs or the importance of civic engagement.
Education
The Atlanta Journal-Constitution covers education news, including commencements and other events at educational institutions. Advertising in the AJC can help promote educational programs, online courses, or even recruitment drives for educational institutions. Consider featuring student success stories or highlighting the unique aspects of your educational offerings.
Financial Services
With a large readership, the Atlanta Journal-Constitution provides an opportunity for financial services companies to connect with potential clients. You can utilize their advertising solutions to promote investment opportunities, financial planning services, or even personal finance education initiatives. Consider content that showcases your company's expertise and builds trust with prospective customers.
Overall, the Atlanta Journal-Constitution offers a comprehensive range of advertising options across various industries. By understanding your target audience and utilizing the right mix of digital and print marketing strategies, you can effectively reach and engage your desired market segment.
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Targeting: geographic, demographic, behavioural, and content parameters
Advertising in the Atlanta Journal-Constitution allows you to reach a wide audience, with a total of more than 1.7 million people reached each week through print and digital channels. With over 100 million monthly page views, advertising in this publication can be an effective way to promote your business or product.
When it comes to targeting your desired audience, the Atlanta Journal-Constitution offers several parameters to refine your reach:
- Geographic: You can target consumers based on their geographic location. This is particularly useful if your product or service is specific to a certain region or city. For example, if your business operates primarily in Atlanta, you can focus your advertising efforts on this geographic area to increase brand awareness and engagement within your target market.
- Demographic: Demographic targeting allows you to reach specific consumer groups based on factors such as age, gender, income, education level, and occupation. This type of targeting helps ensure that your ad is delivered to the demographic most likely to be interested in your product or service, increasing the effectiveness of your campaign.
- Behavioural: Behavioural targeting focuses on consumer behaviours and interests. This could include online behaviours, such as browsing history, or specific interests and preferences. For example, if your product is related to sports, you can target consumers who frequently visit sports websites or have shown an interest in sports-related content.
- Content: Content parameters allow you to place your ads within specific types of content or contexts. For instance, if your target audience tends to follow business news, you can place your ads in the business section of the publication. Alternatively, if your product is related to technology, you can choose to place your ads within technology-focused articles or sections.
By utilising these targeting parameters, you can effectively reach your desired audience and increase the likelihood of a positive response to your advertising campaign.
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Advertising team: research-based consultation to reach the right audience
The Atlanta Journal-Constitution is the leading source of news and advertising for metropolitan Atlanta. Its advertising team offers research-based consultation to help advertisers reach the right audience, with the right message, at the right time.
The Atlanta Journal-Constitution's advertising reaches 9.83 million visitors across desktop and mobile web in countries like the United States, Canada, the United Kingdom, Australia, and Mexico. They offer a range of pricing models, including CPM on channels such as Display, Video, Mobile, Social, Email, and Linear TV. You can target consumers in various industries, including sports, technology, government, politics, and education, using parameters such as geographic, demographic, behavioural, and content.
The publication's digital product portfolio attracts over 100 million page views per month, and its newsroom is the largest in Georgia, with nearly 150 journalists. The Atlanta Journal-Constitution covers a metro area of more than 5 million people and over 20 city governments. Additionally, they have a dedicated investigations team with 285 years of combined experience, demanding integrity and effectiveness from local governments and businesses.
When advertising in The Atlanta Journal-Constitution, consider your target audience and the message you want to convey. Utilize the research and consultation provided by their advertising team to optimize your ad placement and timing. By leveraging their digital and print platforms, you can effectively reach a wide and diverse audience in the Atlanta metropolitan area and beyond.
Furthermore, The Atlanta Journal-Constitution has successfully engaged the community through initiatives like "Art from the Heart," which generated $35,000 in advertising revenue. This initiative celebrated front-line workers during the coronavirus pandemic and received positive feedback from advertisers and the community. Their advertising section includes partnerships with local hospitals, the City of Atlanta, the Atlanta Children's Museum of Art, and organizations using artwork for fundraising.
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Frequently asked questions
The Atlanta Journal-Constitution reaches 9.83 million visitors across desktop and mobile web in countries like the United States, Canada, the United Kingdom, Australia, and Mexico. Their digital product portfolio gets over 100 million page views per month.
The Atlanta Journal-Constitution offers advertising solutions beyond traditional media, bringing together digital, print, and direct marketing. They offer research-based consultation to help advertisers reach the right audience at the right time.
The Atlanta Journal-Constitution offers CPM pricing models on channels such as Display, Video, Mobile, Social, Email, and Linear TV.
