Omar Bennett
Bloomberg Politics provides political coverage through digital, print, and broadcast media. It debuted in October 2014 with the daily television news program With All Due Respect, hosted by managing editors Mark Halperin and John Heilemann. Bloomberg Politics has since expanded its coverage to include political events in the Americas, the United Kingdom, Europe, Asia, and the Middle East. In 2016, it produced a documentary on the US presidential election, titled The Circus: Inside the Greatest Political Show on Earth. Bloomberg's coverage of campaign news has not been without controversy, as evidenced by the criticism it received during Michael Bloomberg's 2020 presidential campaign when editor-in-chief John Micklethwait ordered staff not to investigate their boss or other Democratic candidates.
| Characteristics | Values |
|---|---|
| Type of media | Digital, print, and broadcast |
| Coverage | Political events in the Americas, the United Kingdom, Europe, Asia, and the Middle East |
| Notable productions | With All Due Respect, The Circus: Inside the Greatest Political Show on Earth |
| Notable incidents | Editor-in-chief John Micklethwait ordered staff not to investigate Michael Bloomberg or other Democratic candidates during his 2020 presidential campaign |
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What You'll Learn
- Bloomberg Politics covers political events across the world through digital, print and broadcast media
- Bloomberg's campaign spent over $1 billion on advertising, including TV ads, social media influencers, and billboards
- Bloomberg's campaign staff included senior advisors, communications and advertising experts, pollsters, and political consultants
- Bloomberg News has been criticised for its decision to avoid coverage of its boss's 2020 presidential campaign
- Bloomberg's 2020 campaign responded to criticism of a manipulated video of a Democratic debate by saying it was tongue-in-cheek
Bloomberg Politics covers political events across the world through digital, print and broadcast media
Bloomberg Politics covers political events across the world through digital, print, and broadcast media. The multimedia platform was launched in October 2014 and has since provided comprehensive political coverage, including a daily television news program, 'With All Due Respect', and a documentary on the 2016 US presidential election, 'The Circus: Inside the Greatest Political Show on Earth'. Bloomberg Politics offers insights and intelligence to global business leaders and public affairs professionals, helping them stay ahead of the curve.
The platform's coverage extends to various regions, including the Americas, the United Kingdom, Europe, Asia, and the Middle East. Bloomberg's news network spans different media formats and time zones, leveraging its global presence to deliver timely and relevant content. The company's early foray into television news dates back to its small television station in New York, and it has since expanded its broadcast capabilities.
In addition to its broadcast presence, Bloomberg Politics leverages its digital platforms to reach audiences worldwide. With a team of expert anchors, editors, and reporters, the platform delivers real-time news and analysis. Bloomberg's digital offerings include innovative features, such as AI-powered tools that help public affairs professionals find relevant insights and stay updated on federal legislation and state bills.
Print media is another critical component of Bloomberg Politics' coverage. The platform provides in-depth analysis and investigative reporting through its print publications. One notable example is the 2012 investigative series "Revolution to Riches," which focused on China's political elite and won the George Polk Award for International Reporting. Bloomberg Politics' print coverage extends beyond politics, with sections like Bloomberg Luxury, covering travel, dining, technology, and more.
Through its combination of digital, print, and broadcast media, Bloomberg Politics offers comprehensive and accessible coverage of political events worldwide. The platform's reach and influence enable it to shape policy discussions and provide insights that resonate with global audiences. By utilizing advanced technology and a talented roster of journalists, Bloomberg Politics has established itself as a leading source for political news and analysis.
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Bloomberg's campaign spent over $1 billion on advertising, including TV ads, social media influencers, and billboards
Bloomberg Politics, a multimedia venture by Bloomberg that debuted in October 2014, covers political events across the world through digital, print, and broadcast media.
Michael Bloomberg's 2020 presidential campaign spent over $1 billion on advertising, including TV ads, social media influencers, and billboards. Bloomberg's campaign spending advantage has been a subject of criticism, with his spending on the primary campaign alone breaking records at $676 million. This massive budget allowed for a blanket advertising strategy, utilizing broadcast and cable television, the internet, radio, and direct mail.
A notable aspect of his campaign strategy was the use of social media influencers and memes to reach a wider audience. Forbes estimated that Bloomberg spent between $1 million and $1.5 million on Instagram memes, employing around 30 different influencers, including big names like @tank.sinatra and Jerry Media. Smaller influencers were also targeted, with Bloomberg offering $150 each to create content in support of his campaign through the branded-content marketplace Tribe.
Bloomberg's spending on TV and radio ads was significant, with over $250 million spent on these traditional platforms, including a $10 million Super Bowl ad. The former New York City mayor's personal fortune played a crucial role in his campaign, allowing him to bypass public funds and their associated restrictions. His spending power was evident in the 2001 New York City mayoral election, where he outspent his opponent by a ratio of five to one, contributing $73 million of his own money.
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Bloomberg's campaign staff included senior advisors, communications and advertising experts, pollsters, and political consultants
Bloomberg's campaign staff included a range of experienced professionals, each bringing their expertise to the campaign. The team was comprised of senior advisors, communications and advertising experts, pollsters, and political consultants, all working together to develop and execute strategies for the campaign.
Senior advisors played a crucial role in guiding the campaign's strategy and providing valuable insights to the candidate. Among them were Howard Wolfson, Carla Brailey, and Alexandra Rooker. Wolfson, a longtime advisor to Bloomberg, brought his extensive experience in politics and communications to the campaign. Brailey, the Texas Democratic Party Vice Chair, and Rooker, the California Democratic Party Vice Chair, joined the campaign in December 2019 and January 2020, respectively, bringing their knowledge of the Democratic Party and political landscapes in their respective states.
Communications and advertising experts were instrumental in shaping the campaign's message and reaching target audiences. Jason Schecter, as the communications adviser, crafted the campaign's narrative and oversaw media relations. The team also included advertising creator Bill Knapp, who designed creative and effective advertisements to promote Bloomberg's candidacy. The campaign heavily invested in advertising, spending over $200 million by the end of 2019, including a $10 million 60-second ad slot during Super Bowl LIV. They utilised television ads, social media influencers, billboards, and Google and Facebook ads to reach a wide audience.
Pollsters, such as Doug Schoen, provided valuable data and insights to the campaign. They conducted opinion polls, surveyed public sentiment, and analysed trends to inform the campaign's strategies and messaging. Political consultants, including Brynne Craig, Mitch Stewart, and Dan Wagner, offered strategic advice and helped navigate the complex world of politics. They provided expertise on campaign tactics, grassroots organising, and connecting with voters.
The diverse and experienced campaign staff allowed Bloomberg to mount a significant challenge in the 2020 Democratic primaries, although he ultimately fell short of securing the nomination. The campaign faced some criticism and challenges, including the decision by Bloomberg News to refrain from investigating its owner or other Democratic candidates, which led to concerns about journalistic integrity.
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Bloomberg News has been criticised for its decision to avoid coverage of its boss's 2020 presidential campaign
Bloomberg News has been criticised for its decision to avoid covering its boss's 2020 presidential campaign. In November 2019, Michael Bloomberg, the founder of the financial software company that owns Bloomberg, officially entered the 2020 Democratic presidential race. Bloomberg News editor-in-chief John Micklethwait ordered his staff not to investigate their boss or any other Democratic candidates, while investigations into Donald Trump would continue "as the government of the day".
In a memo to editorial and research staff, Micklethwait said:
> We will continue our tradition of not investigating Mike (and his family and foundation) and we will extend the same policy to his rivals in the Democratic primaries. We cannot treat Mike's democratic competitors differently from him.
Bloomberg's decision to refrain from investigating its boss and the other Democratic candidates was met with criticism. Former Bloomberg News DC Bureau Chief Megan Murphy called the decision "not journalism", saying it prevented talented reporters and editors from covering "massive, crucial aspects of one of the defining elections of our time". The Houston Chronicle also dropped Bloomberg as a source for the 2020 presidential campaign, stating that "journalists should not choose targets based on their political affiliation".
Bloomberg News's coverage of political events is delivered through digital, print, and broadcast media. Bloomberg Politics, a multimedia venture that debuted in October 2014, featured the daily television news program With All Due Respect. The program was hosted by Bloomberg Politics managing editors Mark Halperin and John Heilemann and ended on December 2, 2016. In 2016, Bloomberg Politics also produced a documentary on the 2016 US presidential election, titled The Circus: Inside the Greatest Political Show on Earth.
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Bloomberg's 2020 campaign responded to criticism of a manipulated video of a Democratic debate by saying it was tongue-in-cheek
Bloomberg Politics provides political coverage via digital, print, and broadcast media. In 2020, Bloomberg's presidential campaign tweeted a selectively edited video from the previous night's Democratic debate. The video was manipulated to make it appear that Bloomberg's fellow candidates fell into a lengthy silence when he asked if any of them had started their own businesses. The video was edited to make his opponents look foolish, a tactic that had been previously used by Donald Trump's team.
Bloomberg's press secretary, Galia Slayen, responded to the criticism by saying that the video was ""tongue-in-cheek" and that there were ""obviously no crickets on the debate stage". Despite the lighthearted justification, the video sparked a larger conversation about how social media companies like Facebook, Twitter, and YouTube planned to handle manipulated footage in the lead-up to the 2020 presidential elections. Twitter, in particular, introduced a new rule to address manipulated photos or videos and provide more context to users.
Bloomberg's 2020 campaign faced additional challenges, including criticism of his past support for the "stop-and-frisk" policy and allegations of a sexist work environment at his company, Bloomberg LP. He also faced backlash for comments made in 2019 questioning the effectiveness of Democratic politicians campaigning on transgender rights, which were deemed transphobic. Despite these controversies, Bloomberg pushed forward with his campaign, attending previously scheduled events and planning additional congressional endorsements.
Bloomberg's campaign strategy included addressing his shortcomings and defending himself against attacks from opponents. During a campaign stop, he acknowledged that his debate performance could have been stronger, joking that "the real winner of the debate last night was Donald Trump". Bloomberg's campaign manager, Kevin Sheekey, also admitted that Bloomberg "had a better second half of the debate" and attributed his initial struggles to his lack of experience compared to career politicians.
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Frequently asked questions
Bloomberg Politics provides political coverage through digital, print, and broadcast media.
Bloomberg Politics' multimedia venture featured the daily television news program "With All Due Respect", hosted by managing editors Mark Halperin and John Heilemann. The program ran from October 2014 to December 2016.
Bloomberg News published an investigative series titled "Revolution to Riches", which focused on China's political elite and won the George Polk Award for International Reporting in 2012.
Bloomberg Government is an all-in-one public affairs platform that combines policy expertise with advanced technology to deliver real-time news, analysis, and tools to help organizations understand and respond to policy changes.
Bloomberg has utilized social media platforms such as Twitter, Facebook, and YouTube to promote its campaigns and share content, such as a manipulated video of a Democratic debate in 2020.
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