Jonah Patel
In the lead-up to the 2024 U.S. presidential election, an advertisement from Elon Musk's pro-Donald Trump political action committee (PAC) America PAC, targeted Vice President Kamala Harris with a derogatory term considered offensive to women. The ad, which was posted to Musk's social media platform X (formerly Twitter), labelled Harris as a communist and used the term c-word multiple times. The ad was deleted from America PAC's X account on Monday, but it added to the heated and increasingly coarse rhetoric employed by Trump and his supporters in the final stages of the campaign.
| Characteristics | Values |
|---|---|
| Name | Kamala Harris |
| Position | Vice President |
| Person who called Harris the C-word | Elon Musk's PAC |
| Person who planned to call Harris the C-word | Tony Hinchcliffe |
| Owner of the PAC | Elon Musk |
| PAC's support | Donald Trump |
| Amount Musk gave his super PAC | $75 million |
| Amount spent by America PAC on political ads | $140,000 |
| Date of the ad release | 25 October 2024 |
| Platform the ad was posted on | X (formerly Twitter) |
| Number of views on the ad | 430,000 |
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What You'll Learn
- Elon Musk's PAC ad labels Kamala Harris as the C-word
- Donald Trump's shock comic, Tony Hinchcliffe, planned to call Harris the C-word
- Trump and his supporters have frequently employed the term Comrade Kamala
- Musk's PAC shared violent, vulgar videos about Harris
- Trump's campaign doesn't seem opposed to using the slur
Elon Musk's PAC ad labels Kamala Harris as the C-word
Elon Musk's political action committee (PAC), founded in support of Donald Trump, released an ad targeting Vice President Kamala Harris. The ad, posted on October 25, 2024, to Musk's social media platform, X (formerly Twitter), was flagged with a disclaimer that it "contains multiple instances of the c-word". The ad labels Harris as a “tax-hiking, regulation-loving, gun-grabbing communist" and features visuals of her with a caricature of a cat in a Soviet-style military uniform.
The ad begins with a “warning” about the use of the c-word, typically considered a vulgar and derogatory term for women, and then “reveals” that the c-word in question is “communist". The ad further states that Harris is a "C-word America simply can't afford". This is not the first time Harris has been targeted by Musk and Trump, who have previously referred to her as "Comrade Kamala", suggesting she would promote socialist policies if elected.
The ad has been criticised for its inflammatory and coarse rhetoric, with some calling it an attack on Harris. This incident is part of a wider trend of increasingly divisive language in the final stages of the campaign, particularly from Trump and his supporters.
In her first major speech since the election defeat, Harris indirectly referenced Musk and Trump, urging people to “stay alert, to seek the truth and to actively participate in the fight for America's future". She also emphasised that "our strength flows from our faith. Faith in God, faith in each other and our refusal to surrender to cynicism and destruction".
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Donald Trump's shock comic, Tony Hinchcliffe, planned to call Harris the C-word
Donald Trump's shock comic, Tony Hinchcliffe, planned to call Vice President Kamala Harris the C-word during a rally at Madison Square Garden. Hinchcliffe, a roast comic, made several insulting jokes about Hispanic and Black people, sparking immediate backlash and condemnation from fellow Republicans. According to top campaign sources, Hinchcliffe's set originally included a joke referring to Harris as the C-word, a highly offensive misogynistic insult.
Hinchcliffe's remarks caused controversy and raised questions about how such offensive content was permitted at a prominent political rally. While some Trump advisers dismissed the comments as mere jokes, others called for a full-throated denunciation of Hinchcliffe's statements. The incident reflects the increasingly coarse rhetoric employed by Trump and his supporters in the final stages of the campaign.
In addition to Hinchcliffe's comments, an ad from the pro-Trump PAC founded by billionaire Elon Musk also targeted Harris with the same derogatory term. The ad, which included a disclaimer for its use of the C-word, described Harris as a "tax-hiking, regulation-loving, gun-grabbing communist." It is important to note that both Musk and Trump have frequently referred to Harris as "Comrade Kamala," suggesting she would enact socialist policies if elected.
The use of such inflammatory language and personal attacks against Harris has sparked widespread criticism and accusations of sexism and racism within the Trump campaign. This incident highlights the divisive nature of political discourse and the potential consequences of appealing to voters who reject "cancel culture" and tone-policing.
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Trump and his supporters have frequently employed the term Comrade Kamala
Former US President Donald Trump and his supporters have frequently used the term "Comrade Kamala" to refer to Vice President Kamala Harris. This is part of a strategy to portray Harris as a far-left radical and to suggest that she would promote socialist or communist policies if elected, despite experts saying her positions do not align with these philosophies. Trump has used the term "Comrade Kamala" at least 30 times during his rallies, and it is reportedly his 612th nickname for Harris.
Trump and his supporters have also referred to Harris as a “border czar”, mocking her for what they say is her failed work in curbing undocumented migration to the United States. This negative and aggressive rhetoric is a sharp contrast to the language used against President Joe Biden, whom they have called "crooked", "bad", and "sleepy".
In addition to Trump's own use of the term, a recent ad by the pro-Trump political action committee (PAC) founded by billionaire Elon Musk also targeted Harris with the same "Comrade Kamala" insinuation. The ad, which has been described as inflammatory and coarse, opens with a disclaimer: "contains multiple instances of the c-word". It then labels Harris as a "tax-hiking, regulation-loving, gun-grabbing communist", accompanied by visuals of a caricature of a cat in a Soviet-style military uniform.
The use of the term "Comrade Kamala" and similar rhetoric by Trump, his supporters, and associated PACs is indicative of a broader strategy to undermine the credibility of Democratic candidates and stoke fears of far-left subversion, reminiscent of the “Red Scare” in the early 1950s.
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Musk's PAC shared violent, vulgar videos about Harris
Elon Musk, one of the world's richest men, has been accused of sharing violent and vulgar rhetoric about Vice President Kamala Harris. Musk's super PAC, America PAC, published a video to X, calling Harris the "C-word", a vulgar term for women, and a Communist. The advertisement was deleted from America PAC's X account the following Monday.
The video shared by America PAC and Musk was watermarked with the creator's online handle. The creator has taken credit for the video and has also posted numerous images and statements on social media that appear to align with neo-Nazi ideology.
In the video, a gladiator with former President Donald Trump's face briefly sword fights with and kicks a warrior with Harris' face. The video also includes speeches from wrestler Hulk Hogan and various images of flags and rockets. It has drawn more than 22 million views.
America PAC has spent nearly $140,000 on political ads endorsing Trump's campaign or attacking Democrats, according to the nonprofit OpenSecrets. Musk has given his super PAC nearly $75 million, according to a campaign finance filing.
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Trump's campaign doesn't seem opposed to using the slur
Trump's campaign has been marred by several controversies, including the use of derogatory language and hateful remarks about his opponents. In the 2024 presidential election, Trump's campaign has been accused of using sexist and vulgar language to attack Vice President Kamala Harris, his Democratic rival.
Elon Musk's pro-Trump political action committee (PAC), America PAC, released an inflammatory ad that targeted Harris with sexist and derogatory language. The ad, which was posted on Musk's social media platform X (formerly Twitter), included a disclaimer warning viewers about the use of the "c-word." The ad described Harris as a “tax-hiking, regulation-loving, gun-grabbing communist," associating her with a caricature of a cat in a Soviet-style military uniform.
While the specific word "communist" may not be considered vulgar on its own, the ad's disclaimer and the description of Harris as a "C-word" suggest that the term was used in a derogatory and sexist manner. This interpretation is supported by the ad's description of Harris as a "big ole C-word" or “the biggest C-word,” implying that the word has a negative connotation beyond its political context.
The use of such language by Trump's campaign, even indirectly through a PAC, reflects a lack of opposition to employing sexist slurs and derogatory terms to attack political opponents. This aligns with previous instances of offensive language used by Trump and his supporters, including racist jokes made by comedian Tony Hinchcliffe at a Trump rally.
While there has been backlash and condemnation from some Trump allies, the persistence of these incidents suggests that the campaign is not strongly opposed to using divisive and offensive rhetoric to further its political agenda. This raises concerns about the tone and content of political discourse, particularly in a highly contested election season.
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Frequently asked questions
Elon Musk's pro-Donald Trump political action committee (PAC) called Kamala Harris the C-word in an ad posted to Musk's social media platform, X (formerly Twitter).
The C-word is a vulgar term considered derogatory to women.
The ad opens with a disclaimer: "contains multiple instances of the C-word". It then goes on to call Harris a "tax-hiking, regulation-loving, gun-grabbing communist".
While Trump did not use the C-word himself, his campaign reportedly stopped comedian Tony Hinchcliffe from calling Harris the C-word at a rally. Trump and his supporters have also frequently employed the term "Comrade Kamala".
The ad received a backlash, with some calling it "misleading", "violent", and "vulgar". It had only 155k views as of Sunday evening.
