
Collectors and enthusiasts of political memorabilia, historians, and hobbyists are among the primary buyers of old political buttons. These individuals often seek out vintage campaign buttons as a way to preserve history, connect with past political movements, or complete their collections. Additionally, museums, libraries, and educational institutions may acquire these artifacts for archival or display purposes. Online marketplaces, antique shops, and specialized auctions also attract buyers looking for rare or significant pieces. The value of old political buttons can vary widely depending on factors such as age, rarity, condition, and the prominence of the political figure or event they represent.
| Characteristics | Values |
|---|---|
| Collectors | Individuals passionate about political history, memorabilia, or specific campaigns/candidates |
| Dealers/Resellers | Antique dealers, memorabilia shops, online resellers (e.g., eBay, Etsy, Ruby Lane) |
| Museums/Archives | Institutions focused on political history, local history, or specific eras/movements |
| Researchers/Academics | Scholars studying political campaigns, social movements, or material culture |
| Enthusiasts | Hobbyists interested in specific candidates, parties, or time periods |
| Investors | Individuals seeking to profit from the resale of rare or valuable buttons |
| Preferred Conditions | Original, undamaged, with vibrant colors and clear text/images |
| Valuable Factors | Rarity, historical significance, condition, and demand for specific candidates/campaigns |
| Popular Eras | Presidential campaigns, civil rights movement, women's suffrage, and other pivotal moments |
| Online Platforms | eBay, Etsy, Ruby Lane, Collectors Weekly, and specialized political memorabilia forums |
| Local Resources | Antique shows, flea markets, estate sales, and local collector clubs |
| Price Range | $1 to $1,000+ depending on rarity, condition, and historical significance |
| Notable Examples | Buttons from Lincoln, JFK, Roosevelt, or other iconic figures; early 20th-century campaigns |
| Authentication | Provenance, research, and expert appraisal for high-value items |
| Community | Active online and offline communities of political button collectors and enthusiasts |
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What You'll Learn

Collectors of political memorabilia
For those considering entering this niche, start by focusing on a specific era, candidate, or theme. The 19th century, with its ornate designs and limited production runs, offers high-value opportunities but requires deep pockets. Mid-20th century buttons, particularly from landmark campaigns like 1948 (Dewey vs. Truman) or 1968 (anti-war movements), are more accessible yet still historically rich. Attend specialized auctions, join collector forums, and invest in archival-quality storage to preserve value. Beware of reproductions—authentic buttons often exhibit wear consistent with age, such as faded ink or patina on metal edges.
The market for political buttons is cyclical, tied to anniversaries, documentaries, or renewed interest in historical figures. For example, the 2020 centennial of the 19th Amendment sparked demand for women’s suffrage buttons, driving prices up 20-30%. Collectors with foresight track cultural trends and anticipate which figures or events will gain prominence. A button from a relatively obscure 1970s local campaign might seem insignificant now but could become valuable if the candidate later achieves national prominence.
Finally, ethical considerations play a role in this hobby. Some collectors avoid buttons tied to controversial figures or movements, while others acquire them for educational purposes or to document the full spectrum of political history. Regardless of motivation, the act of collecting these artifacts ensures their preservation, offering future generations tangible links to the past. Whether driven by passion or profit, collectors of political buttons are custodians of history, one small pinback at a time.
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History enthusiasts and museums
For those looking to sell or donate old political buttons to museums, understanding their acquisition process is key. Museums typically prioritize items with historical significance, provenance, and condition. A button tied to a landmark event, such as the 1968 anti-war movement or the 1920 women’s suffrage campaign, is more likely to be of interest than a generic campaign trinket. Sellers should document the button’s history, including its origin and any notable owners, to enhance its appeal. Additionally, contacting smaller, specialized museums—like those focused on local history or specific political movements—can yield better results than approaching larger institutions with broader collections.
History enthusiasts, meanwhile, often build their collections around specific themes or time periods, making them another viable market for old political buttons. For example, a collector focused on civil rights might seek buttons from the 1963 March on Washington or the 1968 Poor People’s Campaign. These collectors frequently network through online forums, historical societies, and antique shows, creating opportunities for sellers to connect directly with interested buyers. Pricing in this niche market varies widely, with rare or historically significant buttons fetching hundreds or even thousands of dollars, while more common pieces may sell for under $20.
One practical tip for engaging with history enthusiasts is to leverage digital platforms like eBay, Etsy, or specialized collector websites. When listing buttons, include high-quality photos, detailed descriptions, and any relevant historical context to attract serious buyers. For those interested in donating, reaching out to local historical societies or university archives can also be fruitful, as these institutions often have programs for accepting politically significant artifacts. Whether selling or donating, the goal is to ensure these buttons continue to tell their stories for future generations.
In conclusion, history enthusiasts and museums are not just buyers of old political buttons but stewards of their historical value. By understanding their priorities and processes, sellers can ensure these artifacts find meaningful homes where they will be cherished and studied. Whether displayed in a museum exhibit or featured in a private collection, these buttons serve as enduring reminders of the struggles, triumphs, and evolving ideologies that have shaped our world.
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Vintage item resellers and dealers
For those looking to sell old political buttons, resellers and dealers offer a streamlined process. They often provide appraisals, either in-person or through digital platforms, to assess the item’s condition, rarity, and historical context. Sellers should prepare by gathering as much information as possible—such as the button’s origin, age, and any accompanying documentation—to maximize its value. Dealers typically work on consignment or purchase items outright, with prices varying based on demand and market trends. For instance, buttons from landmark elections or featuring iconic figures like Abraham Lincoln or Franklin D. Roosevelt often command higher prices.
One of the key advantages of working with vintage resellers is their ability to tap into niche markets. While general auction sites or flea markets might attract casual buyers, specialized dealers have access to a dedicated collector base. They often attend trade shows, political memorabilia conventions, or online forums where serious buyers congregate. This targeted approach increases the likelihood of a sale at a fair price, as dealers understand the specific interests and budgets of their clientele. For example, a button from the 1960 Kennedy campaign might appeal to both political historians and mid-century design enthusiasts.
However, sellers should exercise caution when choosing a reseller or dealer. Research their reputation, read reviews, and verify their expertise in political memorabilia specifically. Some dealers may undervalue items to maximize their profit margin, so obtaining multiple appraisals can provide a clearer picture of an item’s worth. Additionally, sellers should inquire about fees, commission rates, and the timeline for a sale. Transparency in these areas ensures a mutually beneficial transaction.
In conclusion, vintage item resellers and dealers are indispensable for anyone looking to sell old political buttons. Their knowledge, network, and market insights make them ideal partners for navigating this specialized niche. By understanding their role and taking practical steps to prepare and vet potential dealers, sellers can turn their historical artifacts into valuable assets. Whether you’re a casual seller or a long-time collector, partnering with the right reseller can unlock the full potential of your political buttons.
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Political campaign supporters and fans
To effectively engage this audience, sellers should highlight the provenance and historical context of each button. For instance, a button from the 1972 Nixon campaign gains value when paired with details about the Watergate scandal or the era’s political climate. Supporters and fans are willing to pay a premium for items tied to significant events or figures, especially if they come with documentation or a compelling backstory. Practical tips for sellers include researching the button’s origin, using high-quality photos, and listing it on platforms frequented by collectors, such as eBay or specialized political memorabilia forums.
A comparative analysis reveals that younger supporters, often aged 25–40, are drawn to buttons from recent campaigns, like Obama’s 2008 “Hope” movement, as they resonate with their own political awakening. Older fans, aged 50–70, tend to seek buttons from mid-20th century campaigns, nostalgic for the eras they lived through. Tailoring listings to these age-specific interests can maximize appeal. For example, marketing a 1992 Clinton button to Gen Xers might emphasize its role in the first campaign they actively followed, while a 1968 McCarthy button could be pitched to Baby Boomers as a symbol of their youth and activism.
Persuasively, sellers should frame old political buttons as investments in both history and personal identity. For supporters and fans, these items are not just collectibles but statements of allegiance and belief. A well-crafted listing might ask, “What does this button say about you?” or “How does it connect you to the legacy of its campaign?” By appealing to emotion and identity, sellers can transform a simple transaction into a meaningful exchange. Additionally, offering bundles or themed sets—such as buttons from all presidential campaigns in a specific decade—can attract buyers looking to build comprehensive collections.
Finally, a descriptive approach can bring these buttons to life for potential buyers. Imagine holding a 1932 Roosevelt button, its faded colors and worn edges telling the story of a nation in crisis and a leader promising a New Deal. For supporters and fans, this tactile experience is invaluable, bridging the gap between past and present. Sellers should use vivid language to evoke this connection, describing not just the button’s physical attributes but the era it represents. By doing so, they transform a small piece of metal and plastic into a cherished artifact, ensuring it finds a home with someone who will treasure its history.
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Antique and thrift store owners
To successfully source and sell old political buttons, antique and thrift store owners should adopt a strategic approach. Networking with local collectors, attending estate sales, and scouring online marketplaces are effective methods for finding rare pieces. Additionally, building relationships with individuals who specialize in political memorabilia can provide access to exclusive items. Once acquired, proper display is crucial; grouping buttons by era or theme can enhance their appeal and educate customers about their historical context. Pricing should reflect both the item’s rarity and the store’s target audience, balancing profitability with accessibility.
One often overlooked aspect is the storytelling potential of political buttons. Thrift store owners, in particular, can leverage this by creating themed displays or providing informational tags that highlight the button’s historical significance. For example, a button from the 1960 Kennedy-Nixon campaign could be paired with a brief description of its role in the first televised presidential debate. This approach not only adds value to the item but also enriches the shopping experience, making it more engaging for customers. By framing buttons as artifacts of history, owners can justify higher price points and foster a deeper connection with buyers.
While antique and thrift store owners stand to benefit from selling old political buttons, there are challenges to navigate. Authenticity is paramount, as reproductions and fakes can flood the market. Owners should educate themselves on identifying genuine pieces, such as examining materials, designs, and manufacturing techniques typical of the era. Additionally, storage and preservation are critical; buttons should be kept in acid-free containers and away from direct sunlight to maintain their condition. By addressing these concerns, store owners can establish themselves as trusted sources for political memorabilia, ensuring long-term success in this specialized market.
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Frequently asked questions
Collectors, historians, museums, and enthusiasts of political memorabilia are the primary buyers of old political buttons.
Yes, old political buttons can be valuable, especially rare or historically significant ones, with prices ranging from a few dollars to thousands depending on condition and rarity.
You can sell them through auction houses, online marketplaces like eBay, specialty collectors’ websites, or directly to collectors at memorabilia shows.
Desirability depends on factors like age, rarity, historical significance, condition, and the prominence of the political figure or event featured.
Generally, older political buttons are more valuable due to their historical context and scarcity, though modern buttons may gain value over time if they become rare or significant.

























