
Non-verbal communication is a powerful tool that can influence how others perceive us and can even affect our career success. It includes facial expressions, eye contact, body language, touch, tone of voice, and gestures. These non-verbal cues can convey additional information beyond spoken words and can either reinforce or contradict our verbal message. Ignoring non-verbal communication can cause a listener to miss up to 60% of the information being conveyed. While some non-verbal signals are universal, such as facial expressions for happiness or anger, others vary across cultures. For example, eye contact norms differ across the world, impacting how people manage impressions of others. Understanding non-verbal communication is crucial for effective interactions and building meaningful connections.
| Characteristics | Values |
|---|---|
| Non-verbal communication is omnipresent | It is included in every single communication act |
| Non-verbal behaviours are multifunctional | Many different non-verbal channels are engaged at the same time in communication acts and allow the chance for simultaneous messages to be sent and received |
| Non-verbal communication portrays a message | It can be both vocal and with the correct body signals or gestures |
| Non-verbal communication is included in written communication | E-mails, web chats, and social media have options to change text font colours, stationery, add emoticons, capitalization, and pictures in order to capture non-verbal cues into a verbal medium |
| Non-verbal communication is intentional and unintentional | It includes physical features, conscious and unconscious gestures and signals, and the mediation of personal space |
| Non-verbal communication can repeat, strengthen, contradict, substitute, complement, or accent a verbal message | Nodding while saying "yes" reinforces a positive message; pounding the table can underline the importance of a message |
| Non-verbal communication regulates interactions | Non-verbal cues convey when the other person should speak or not speak |
| Non-verbal communication can replace verbal messages | This is especially true if the verbal message is blocked by noise or interruption |
| Non-verbal communication is crucial for navigating social situations | It helps to decode nuanced human behaviours and establish meaningful connections in various contexts |
| Non-verbal communication is important for cross-cultural connections | Proficiency in interpreting non-verbal cues enables more profound exchanges |
| Non-verbal communication includes facial expressions | A smile or a frown can convey a lot of information |
| Non-verbal communication includes eye contact | Eye contact can indicate a person's degree of attention or interest, influence attitude change or persuasion, regulate interaction, communicate emotion, and define power and status |
| Non-verbal communication includes tone of voice | A hesitant tone can convey disapproval and a lack of interest, while a strong tone can indicate approval and enthusiasm |
| Non-verbal communication includes posture and gesture | A person's body may be relaxed or stiff and immobile, with tense and raised shoulders |
| Non-verbal communication includes touch | Physical contact can be appropriate or inappropriate to a situation |
| Non-verbal communication includes intensity | A person's intensity can be flat, cool, and disinterested, or over-the-top and melodramatic |
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What You'll Learn

Facial expressions
The meaning attached to facial expressions can vary across cultures. While the majority opinion is that expressions of smiling, crying, anger, sorrow, or disgust have similar meanings worldwide, the intensity of these expressions can differ. For instance, many Asian cultures suppress facial expressions, while Mediterranean and Latino cultures may exaggerate expressions of grief or sadness. American men, on the other hand, tend to hide grief or sorrow. Cultural context is crucial in interpreting facial expressions accurately.
In addition to conveying emotions, facial expressions can also communicate eye contact, which can indicate attention, interest, attitude change, persuasion, and power dynamics. A person's facial expression can also reveal whether they are emotionally present and interested or unexpressive and disinterested. Interpreting these non-verbal cues in conjunction with verbal communication is essential for effective understanding.
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Body language
The ability to interpret and use body language effectively is crucial for successful communication. It helps to eliminate ambiguity, strengthen first impressions, and improve overall comprehension. In certain contexts, such as business or teaching, body language can impact power dynamics and influence outcomes. For example, in a business setting, nonverbal dominance, including gestures, posture, and facial expressions, can affect sales and relationships.
Additionally, body language can be a powerful tool in a courtroom, where certain gestures or eye movements may sway juror opinions. In teaching, non-verbal cues can facilitate effective learning and provide additional information to students.
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Eye contact
In Western culture, eye contact is a way to show respect. By looking someone in the eye, we acknowledge their importance and signal that we regard them as equals. Eye contact also indicates that we are paying attention and following the conversation. It helps us bond with others, as certain neurons in the human brain are highly sensitive to eye contact and facial expressions.
The direction of one's gaze can convey intimacy and a deep connection. Looking directly into someone's eyes can build trust and make the other person feel heard and understood. Conversely, looking away may indicate a need for privacy or space.
Maintaining eye contact is especially important in professional settings, where it can project competence, confidence, professionalism, and assertiveness. It can enhance one's leadership presence and help navigate complex interpersonal dynamics.
However, different cultures have distinct norms regarding eye contact, and some individuals may find maintaining prolonged eye contact challenging due to shyness or cultural variations. Intense or prolonged eye contact may even be perceived as intimidating or aggressive. Therefore, it is important to be mindful of cultural differences and adapt one's eye contact practices accordingly to demonstrate respect and understanding in cross-cultural interactions.
Overall, eye contact is a crucial aspect of non-verbal communication, offering a rich tapestry of cues that shape our interactions and relationships. By understanding and effectively using eye contact, we can improve our communication skills and build stronger connections with others.
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Tone of voice
The tone of voice can convey emotions and intentions that words alone cannot. For instance, a bright, happy tone of voice suggests that someone is doing well, while a somber, downcast tone might indicate the opposite. A cold tone might suggest that a person does not wish to discuss how they are feeling.
The speed at which we speak also plays a role in our tone of voice. Speaking slowly can aid clear communication, but speaking too slowly may be perceived as demeaning or offensive. Conversely, speaking too fast can seem aggressive and be challenging to understand. A steady and even pace generally works best, allowing listeners to focus on the message.
Our pitch, or how high or low our voice sounds, also impacts the interpretation of our words. A high-pitched voice can sound immature or uncertain, while a low pitch is often seen as serious and authoritative. Additionally, a rising pitch at the end of a sentence usually indicates a question.
Inflection, or changes in pitch or loudness, can be influenced by the emotions we feel when speaking. Practicing controlling one's voice is essential to ensure that the tone matches the intended message and emotions to be conveyed.
The tone of voice is a critical factor in building and maintaining relationships, as it is the filter through which our words are interpreted. It can help convey our intent and move others to tears, anger, or joy. Being aware of our tone and actively adjusting it to match the situation is vital for effective communication.
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Touch
The cultural context also plays a significant role in interpreting touch. High-contact cultures, such as those in South America, Latin America, Southern Europe, Africa, Russia, and the Middle East, tend to express emotions through physical touch, long gazes, and hugs. In these cultures, cheek kissing is a common greeting. On the other hand, low-contact cultures, including the United States, Canada, Northern Europe, Australia, New Zealand, and Asia, prefer less physical contact and maintain larger physical distances during interactions. Even within the United States, the acceptability of touch can vary; while a touch on the forearm may be considered polite in some areas, it might be unacceptable in others.
The initiation of touch can also communicate hierarchy-related messages and influence power dynamics. For example, a handshake, which is commonly used in professional settings, can convey non-verbal messages about a person's personality. Holding the grip for longer than two seconds can even override verbal communication. Touch can also be ritualistic, task-related, or unintentional.
It is important to be mindful of the impact of touch on others. While touch can promote well-being and intimacy, it can also make people feel uncomfortable or threatened, especially if it triggers previous trauma. Thus, it is essential to be aware of verbal and non-verbal cues from the person and adjust your use of touch accordingly.
In conclusion, touch is a significant aspect of non-verbal communication that can convey various messages and enhance physical intimacy. However, cultural differences and individual boundaries must be respected to ensure that touch is used appropriately and effectively.
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