
Political campaign staff are the group of people responsible for formulating and implementing the strategy of a political campaign. Campaign staff members are typically volunteers or paid employees of the candidate or a related political party. The campaign manager is the lifeblood of the campaign and is responsible for creating, implementing, and overseeing the campaign's strategic plan. They work with other professionals, such as consultants, advisors, and core team members, to make tactical decisions and ensure the campaign is organised efficiently. In addition to the campaign manager, there are various other roles in a campaign team, including the field department, communications department, fundraising department, and research department. These departments work together to achieve the campaign's goals and ensure its success.
| Characteristics | Values |
|---|---|
| Role | Campaign manager, Deputy campaign manager, Department directors, Executive chairman, Treasurer, Scheduler, Field organizer, Social media director, Speech writer, Pollster, Compliance manager, Fundraising consultant, Media consultant, Communications director, Policy advisor, Political and operations associate |
| Responsibilities | Creating, implementing, and overseeing a campaign's strategic plan, coordinating the campaign, assuring that efforts are focused effectively, formulating and implementing strategies, hosting events, introducing candidates to potential donors, organizing call programs, internet and mail fundraising, conducting survey research, analyzing and interpreting results, handling the campaign's finances, overseeing campaign interactions with media outlets, leading the communications team, recruiting volunteers and participants, preparing for events, managing logistics, working with other departments, executing event build and logistics |
| Hierarchy | Campaign manager at the top, followed by the deputy campaign manager, department directors, and field organizers at the lowest level of field staff |
| Composition | Paid employees and unpaid volunteers |
| Size | Larger campaigns will have more staff members, smaller campaigns may have only one paid staff member |
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Campaign managers
In smaller, local campaigns, the campaign manager may be the only paid staff member and will handle every aspect of the campaign not covered by the candidate or volunteers. They may also be the lead strategist in such cases. In larger campaigns, like a United States presidential campaign, there are hundreds of staff members, and the campaign manager's role is more focused on coordination and oversight, with consultants hired to serve as strategists.
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Field staff
On a statewide level, field departments are typically organized by geography, with a statewide field director overseeing the efforts of several regional field directors, who in turn manage several local offices. The field director leads and organizes the campaign at the grassroots level, creating a field plan that outlines the tasks needed to achieve goals for persuasion and voter identification.
The lowest level of field staff is the field organizer, who engages in direct voter contact full-time and assists the Deputy Director. They help run phone banks and coordinate door-to-door canvassing.
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Researchers
Policy Research and Development:
Opposition Research:
Data Analysis and Polling:
Communications and Media Strategy:
Fundraising and Finance:
In collaboration with the finance department, researchers contribute to fundraising efforts by identifying potential donors and developing strategies to engage them. They may also assist in developing financial plans and ensuring compliance with campaign finance laws and regulations. Researchers help the campaign stay on top of its financial needs and effectively manage its resources.
Political campaign researchers must possess strong analytical, critical thinking, and communication skills. They should be adept at gathering and interpreting information from various sources, including public records, polls, and media platforms. Additionally, researchers need to work effectively as part of a dynamic team, collaborating with other departments and adapting to the ever-changing landscape of political campaigns.
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Speechwriters
In addition to these soft skills, speechwriters also need to be adept at research. They must know how to use resources effectively, such as online databases and libraries, to aid their research efforts. This research forms the foundation of the speeches they write, ensuring that the politician's ideas and values are accurately conveyed.
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Social media directors
Political campaign staff members formulate and implement the strategy of a political campaign. They are usually a mix of unpaid volunteers and paid employees of the campaign or a related political party.
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Frequently asked questions
Political campaign staff members formulate and implement the strategy of a political campaign. Campaign staff are usually made up of both paid and unpaid volunteers and employees of the candidate or the political party.
Campaign teams have various departments, including the field, communication, fundraising, legal, technology, and scheduling departments. Some common roles include campaign manager, scheduler, social media director, speech writer, treasurer, and policy advisor.
The campaign manager is responsible for creating, implementing, and overseeing a campaign's strategic plan, in line with the candidate's vision and values. They also work with other professionals, such as consultants and advisors, to hire and manage the core team and make tactical decisions.
The field department focuses on on-the-ground organising, including canvassing, phone calls, and building local events to personally contact voters. They also provide information to the campaign headquarters about the communities they work in and act as a liaison between the campaign and local influentials.























