Simone Lawson
Understanding what LinkedIn defines as a view is crucial for marketers and content creators to gauge their content's performance and engagement effectively. LinkedIn's view count includes both active engagement behaviours, such as clicks, likes, shares, and comments, as well as passive views where users simply scroll past the post on their feed. This distinction between active and passive views is important as it indicates the level of interest and intent from viewers. LinkedIn's algorithm also plays a role in determining view counts, and the platform provides analytics tools to help users understand their content's performance and reach.
| Characteristics | Values |
|---|---|
| How LinkedIn measures views | By counting both the opportunity to see and engagement behaviours |
| Engagement behaviours | Clicks, likes, shares, and comments |
| Views count | Includes actively engaged viewers and those who simply scrolled past the post |
| Views vs. reads | A view is not the same as a read. Someone could open a post and lose interest or not pay attention |
| Article views | LinkedIn counts article views by recognizing the URL is open on a reader's device |
| Post views | Suggest opportunity (someone could have seen your post) |
| Article views vs. post views | Article views suggest intent (to read the article) |
| Impressions | The number of times a post or article was displayed on screen |
| Engagements | The total number of engagements on a post, including reactions, comments, and shares |
| Video viewer demographics | Demographic information about members who displayed a video on screen |
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What You'll Learn
LinkedIn measures views by counting engagement behaviours
It is important to distinguish between "articles" and "posts" on LinkedIn, as views are counted differently for each type of content. Articles tend to be longer-form content, accessed by clicking "Write an article" on the homepage. These articles are associated with your profile in the "Your activity" section under "Articles". Posts, on the other hand, may be shorter updates that appear in the feed.
The terminology used by LinkedIn to refer to views has evolved. Initially, a "view" was counted when the content was loaded on the viewer's screen, regardless of whether they clicked or read it. However, more recently, LinkedIn has started using the term "clicks" instead of "views" for articles. This change likely reflects a shift towards measuring actual engagement rather than mere appearances on a feed.
LinkedIn provides analytics for your content, including short-form posts, images, videos, events, polls, and articles. These analytics offer insights into the impact of your content, such as the number of impressions, engagements, and article views. You can access these analytics through the Articles or Posts tab and sort the data by reactions, comments, impressions, or reposts.
It's worth noting that LinkedIn prioritises member anonymity, and certain demographic information may be withheld until a threshold of unique viewers is reached. Additionally, the impression count you see may include impressions on any reposts of your content by other members, leading to potentially higher impression numbers.
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Views are counted differently for articles and posts
LinkedIn has separated published content into "articles" and "posts", and views are counted differently for each. When a member scrolls through their homepage feed, LinkedIn counts the posts they come across. LinkedIn's view count includes both actively engaged viewers and those who simply scrolled past the post. However, viewers who click on the post or engage with it through likes, shares, or comments are clearly more interested in the content.
For articles, LinkedIn counts article views by recognizing the URL for your article is open on a reader's device. You need to click on and open an article to have it counted as a view. Note that a view is not the same thing as a “read”. Someone could open your article and then close it for any number of reasons. An article view suggests intent (to read your article), while a post view suggests opportunity (someone could have seen your post).
On the "Bruce's Activity" page, LinkedIn has started using the word “clicks” instead of “views” for articles. For example, a user might see “1,095 clicks of your article” instead of 1,095 views. However, on the homepage, it still says "1,095 views of your article”, and on the profile page, it says “1,095 views of your post in the feed.”.
You can view your posts or another LinkedIn member’s posts, articles, and profile activity from the Activity section of the profile page. LinkedIn analytics also provide insights into the impact of your content, including short-form posts, images, videos, events, polls, and articles. You can use these analytics to customize your strategy for creating content and engaging your audience.
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A view is not the same as a 'read'
A "view" on LinkedIn is when a post appears on someone's feed as they scroll through their homepage. LinkedIn counts the number of times a post is loaded on a viewer's screen. This means that a view does not necessarily indicate that the viewer has read the post or even clicked on it. A viewer could have simply glanced at the post as they scrolled past or even stopped to look at it without indicating any interest through likes, shares, or comments.
Therefore, it is important to understand that a "view" is not the same as a "read." A "read" would imply that someone has actively engaged with the content by clicking on it and reading at least a part of it. While LinkedIn does not provide data on the number of reads a post receives, it does provide analytics on the number of "article views." Article views are counted when a member clicks on an article to view it on the article page or in a newsletter email. This provides a better indication of engagement than just the number of views, as it suggests that the viewer intended to read the article.
LinkedIn's view count includes both actively engaged viewers who click, like, share, and comment, as well as those who simply scrolled past the post. This can make it challenging to determine the true level of engagement a post receives. However, marketers and content creators can access post analytics to gain insights into the impact of their content. These analytics include data points such as reactions, comments, shares, impressions, and reposts.
While the exact algorithms LinkedIn uses to calculate views and engagement are not publicly known, it is clear that a view does not equate to a read. A view is a broader term that includes anyone who has had the opportunity to see the post, regardless of their level of engagement or interest. This distinction is important for marketers and content creators to understand as they analyze the performance and reach of their LinkedIn posts.
Additionally, it is worth noting that LinkedIn has started using the term "clicks" instead of "views" for articles in some places. This change in terminology provides a more accurate representation of engagement, as it specifically refers to the number of times an article has been clicked on and opened by viewers. This distinction further highlights the difference between a view and a read, as a click indicates a higher level of interest and engagement than a simple view.
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Views are counted when the update is loaded on the viewer's screen
LinkedIn's view count includes both actively engaged viewers and those who simply scrolled past the post on their homepage feed. This means that when a member scrolls through their homepage feed, LinkedIn counts the posts they come across, regardless of whether they are paying attention or not.
However, viewers who click on the post or engage with it through likes, shares, or comments are clearly more interested in the content. Therefore, LinkedIn's view count includes both types of viewers. It's important to note that LinkedIn has separated published content into "articles" and "posts", and views are counted differently for each type of content.
For articles, LinkedIn counts a view when the URL for the article is open on a reader's device. This means that someone must click on and open an article for it to be counted as a view. It's important to note that a view does not necessarily mean that the article was read. Someone could open the article and only read the first line before losing interest or getting interrupted.
For posts, LinkedIn counts a view when the update is loaded on the viewer's screen. This means that viewers do not necessarily need to click or read the update for it to be counted as a view. LinkedIn's algorithm likely plays a role in determining how views are counted, especially for posts, to ensure that people with larger networks do not have an advantage in view counts.
LinkedIn provides post analytics for individual accounts, which can be accessed through the Activity section of the profile page. These analytics provide insights into the impact of your content, including short-form posts, images, videos, events, polls, and articles. The analytics include data on impressions, engagements, unique viewers, and demographics, allowing users to understand how their content is performing and who it is reaching.
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Post views are based on opportunity, article views on intent
LinkedIn has separated published content into "articles" and "posts", and views are counted differently for each. When a member scrolls through their homepage feed, LinkedIn counts the posts they come across, but it is unclear whether or not they are paying attention. Viewers who click on the post or engage with it through likes, shares, or comments are clearly more interested in the content. Therefore, LinkedIn’s view count includes both actively engaged viewers and those who simply scrolled past the post.
Article views are counted when the URL for the article is open on a reader's device. A view is not the same as a “read”, as the reader may only read the first line and then lose interest, get interrupted, or decide the article isn’t for them. LinkedIn has recently started using the word “clicks” in some places instead of “views” for articles.
Post views are based on opportunity, while article views are based on intent. This is because a post is more likely to be seen by someone scrolling through their homepage feed, whereas an article requires the reader to intentionally click on the URL.
The analytics for posts and articles differ as well. For posts, you can see the number of impressions, reactions, comments, and reposts. For articles, you can see the number of article views, article viewer demographics, and video viewer demographics. To protect viewer privacy, no demographics will be shown until you reach at least 25 post impressions, and each demographic category will not display information until you have enough unique viewers for at least one result in that category.
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Frequently asked questions
LinkedIn has separated published content into "articles" and "posts". Articles are for long-form content and are associated with your profile in the "Your activity" page under "Articles".
LinkedIn counts article views by recognizing the URL for your article is open on a reader's device. You need to click on and open an article to have it counted as a view.
LinkedIn measures views by counting both the opportunity to see and engagement behaviours. When a member scrolls through their homepage feed, LinkedIn counts the posts they come across. Viewers who click on the post or engage with it through likes, shares, or comments are considered actively engaged viewers.
Impressions refer to the number of times your post or article was displayed on screen. Multiple impressions can come from the same unique viewer. A view, on the other hand, is when the update is loaded on the viewer's screen, and they do not necessarily need to click or read the update.
You can view your posts or another LinkedIn member’s posts, articles, and profile activity from the Activity section of the profile page. To view analytics, tap the Articles or Posts tab and then tap [Number] impressions in the lower-left corner or View in the lower-right corner of your post or article.
