Omar Bennett
When designing a company letterhead, it is important to consider what information to include. The basics include the company name, logo, physical address, email, phone number, fax, and web address. However, it is worth noting that including too much information on a letterhead can be disadvantageous, as any changes to the information, such as a phone number or physical address, would render the letterhead useless. This raises the question of whether a phone number is necessary on a letterhead, especially when considering what constitutes a local address.
| Characteristics | Values |
|---|---|
| Purpose of a letterhead | To communicate with the outside world |
| Letterhead components | Company name, logo, physical address, email, phone, fax, and web address |
| Additional components | Facebook, Twitter, or Skype |
| Industry-specific components | Names of doctors in practice, names of partners, significant donors or sponsors, names of directors |
| Letterhead design considerations | Simplicity, ease of use, and cost-effectiveness |
| Legal considerations | Use of a fake or government agency letterhead can result in legal issues |
| Logo considerations | Use of original logo, importance of honest and non-deceptive messaging |
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What You'll Learn
What information constitutes a local address?
A local address typically refers to a physical address, which is the actual location of a property or residence. This is distinct from a mailing address, which is simply an address where mail is received.
When considering what information constitutes a local address, it is important to include specific details that accurately describe the location. Here are the key components:
Components of a Local Address
- Street Number and Name: The street number and name are fundamental to any address, providing the specific location of the property within a city or town.
- City or Town: Including the name of the city or town is crucial, as it identifies the broader geographical area where the property is located.
- State or Province: In regions with states or provinces, this information is essential for narrowing down the location further.
- Postal or Zip Code: Providing the postal or zip code adds precision to the address, facilitating efficient mail delivery and location identification.
- Country: For addresses that are not well-known internationally, including the country's name helps provide context and ensures accurate identification.
It is worth noting that a local address can also refer to a business address, which may be different from a mailing address. Businesses often include their physical address on their letterheads, along with other contact information such as phone numbers, emails, and web addresses. This physical address on a letterhead constitutes a local address and helps establish the business's credibility and accessibility.
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What to include in a company letterhead
A company letterhead is a meaningful platform for sending written communication. It is a pre-printed stationery component of your brand image. Letterhead designs are becoming more subtle with muted colour palettes and minimal layouts. Here are some key things to consider when designing your letterhead:
The Basics
Include the same basic information you would put on a business card: company name, logo, physical address, email, phone number, fax, and web address. You may also want to include a tagline or slogan.
Contact Information
The more contact details you provide, the easier it is for clients to get in touch with you. However, don't overdo it. Keep the design clean and easy to read. Group your contact information together and place it strategically below or beside your organisation's name and logo.
Industry-Specific Details
Depending on your industry, you may want to include additional design elements. For example, a medical clinic might list the names of the doctors in practice, while a law firm might list the names of the partners. Some charitable organisations list significant donors or sponsors or the names of their directors.
Design
Consider using colour to show that you've invested in your image. However, don't go overboard—your logo and one or two other places are probably all the colours you need. Keep it simple and usable, ensuring that the visual design does not distract the recipient from the content. Avoid fancy add-ons like raised lettering, cutouts, expensive linen paper, and custom watermarks, as these are probably not worth the extra money.
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Letterhead as a part of a brand image
A letterhead is a part of a brand's image and is often the first thing a recipient will notice when receiving a physical letter or piece of mail from a company. It is a printed heading placed at the top of stationery or a document, such as a letter or memo, and typically contains the company name, logo, address, and contact information. A well-designed letterhead can help convey the identity of your organisation and stimulate interest in your company.
When creating a letterhead, it is important to consider the visual hierarchy of the design to ensure that the reader's focus stays on the primary content of the document. This can be achieved by using a clear and readable font and a simple colour scheme that aligns with your company's branding. While colour can be an effective way to draw attention and guide the reader's focus, it is important not to overwhelm the reader with too many colours or cluttered design elements.
The logo is a key component of a letterhead and should be placed prominently at the top of the page to make your brand instantly recognisable. You can also use colours and images associated with your brand to create a cohesive and balanced design. For example, using complementary colours from your brand palette or a transparent background image can help your letterhead blend well with the rest of your design.
In addition to the visual design, the information included in the letterhead is crucial. The letterhead should contain the company's name, logo, physical address, email, phone number, website, and perhaps a tagline or slogan. This information provides the recipient with a clear picture of your brand and how to get in touch with you. It is important to keep this information up-to-date, as changes in address or contact details can render your letterhead useless.
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Legal letterhead usage
A letterhead is a business's custom pre-printed stationery. It is a component of a brand's image, and it is essential to ensure that the letterhead is designed professionally. While designing a letterhead, it is crucial to keep in mind the basics: who you are, where you are, and how to get in touch with you. This includes the company name, logo, physical address, email, phone number, fax, and web address.
For law firms, it is necessary to ensure that the letterhead is not false, deceptive, or misleading. The letterhead should clearly indicate the limited capacity of a non-lawyer employee. For example, a law clerk or paralegal should be designated as such on the letterhead. Similarly, the names of deceased or retired lawyers can be listed on the letterhead, but subsequent communications should clarify that they are no longer active members of the firm. On the other hand, a lawyer who has left the firm to practice at another firm or hold public office cannot be listed on the firm's letterhead, as it would be misleading.
It is also important to note that the designation of a lawyer as a "partner" on a law firm letterhead cannot be a sham. To avoid misrepresentation, a law firm may designate a lawyer as a partner if they have been formally promoted to that position by firm management or per the firm's governing documents. The promotion must be based on criteria that indicate the lawyer's worthiness of the position.
When creating a letterhead, it is recommended to keep it simple. Including too much information on a letterhead can render it useless if any changes occur, such as a change in address or phone number. Additionally, a letterhead should be designed tastefully, balancing aesthetics and professionalism.
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Designing an honest letterhead
A letterhead is a key component of your brand image. It is a way to make your company more memorable and build trust. When designing an honest letterhead, it is important to keep a few things in mind. Firstly, the letterhead should include the basics: who you are, where you are, and how to get in touch with you. This includes the company name, logo, physical address, email, phone number, fax, and web address. You may also include additional contact methods such as social media handles.
It is important to keep the design simple and not to overload the letterhead with too much information. This is to avoid rendering it useless in case of any changes, such as a change in address or contact details. A simple design is also easier to read and ensures that the branding does not distract from the content of the document. Consider using one or two accent colours and a spacious layout.
To creatively integrate your branding, you can use portions of your logo's main icon on both the letterhead and any accompanying business cards. This reinforces brand imagery without being too repetitive. You can also use your brand colours as a visually interesting design element, as seen in the example by Shane Helm. If you want to include a pattern, consider using shapes or icons that are similar to your logo, as seen in the design by Matt Yow.
The letterhead design can be placed at the top of the page or you can get creative and utilise all four sides of the paper, as demonstrated by Andrew Littmann's design. If you want to include extra information, such as contact details, location, or a company tagline, consider using the backside of the letterhead, even just a solid colour or pattern will give the design extra polish. For a classic look, you can use a design that primarily features typography, like Alex Rinker's letterhead.
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Frequently asked questions
A letterhead is a company's custom pre-printed stationery. It usually includes the company name, logo, physical address, email, phone, fax, and web address.
No, a phone number does not constitute a local address. A local address is a physical address. It is, however, a good idea to include a phone number on your letterhead so that the recipient can easily get in touch with you.
The basics include the company name, logo, physical address, email, phone, fax, and web address. Beyond this, you may want to include other ways to keep in touch, such as social media handles. Depending on your industry, you may also include additional design elements, such as the names of doctors in a medical clinic or the partners in a law firm.
Yes, it is illegal to use a fake letterhead or to steal a letterhead from a government agency. It is also important to be careful not to deceive or mislead with your letterhead, for example, by implying that your company is a legal firm when it is not.
