
Incumbents, or current officeholders seeking reelection, have a significant advantage over their challengers in political campaigns. This advantage is often referred to as the incumbent advantage and is well-established in the literature on elections. Incumbents have higher odds of being reelected, and this pattern is observed across different political systems and countries. In this paragraph, we will explore the factors contributing to the incumbent advantage and discuss the implications for democracy.
| Characteristics | Values |
|---|---|
| Overall Win Rate | 67% |
| Re-election Rate for House of Representatives | 85% (lowest in the past 20 years) |
| Mean Re-election Rate for House of Representatives | 94% |
| Re-election Rate for Senators | 86% (in the past 20 years) |
| Advantage in Legislative Races | 67% |
| Advantage in Judicial Races | 65% |
| Advantage in Executive Races | Majority of races won |
| Advantage in Fundraising | 10:1 (challengers spend $1 for every $10 spent by incumbents) |
| Advantage in Name Recognition | Incumbents have higher name recognition |
| Advantage in Past Policy Work | Incumbents have proven track record |
| Advantage in Coordination | Incumbents have better coordination |
| Disadvantage | Incumbents tend to lose during recessions |
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What You'll Learn

Incumbents have a significant financial advantage
Incumbents are more likely to receive funding because they are seen as "proven winners". As Laura Wilson, an associate professor of political science at the University of Indianapolis, explains, "You're more likely to get funding because, as an incumbent, you're a proven winner... [funders] want to support someone who they think is going to be elected into office, not someone who they think will probably lose." This financial advantage can make it difficult for challengers to compete, as they may not have the same level of resources to produce effective campaigns.
The financial advantage of incumbency is further exacerbated by the fact that incumbents often have better name recognition than their challengers. This is especially true in statehouse elections, which are considered "low-information races" where voters may not know much about the candidates. Incumbents, with their existing name recognition, can more easily gain support and funding, creating a cycle that further increases their advantage.
In addition to financial advantages, incumbents also benefit from the power of being in office. They can use this power to prevent ideologically similar candidates from running, reducing competition and increasing their chances of winning. This coordination on the part of incumbents and their campaigns further compounds their advantage and can result in suboptimal officeholders.
While there have been instances of incumbents losing, such as during economic downturns or when there are large swings in the national mood, the overall data shows that incumbents have a strong financial advantage in political campaigns. This advantage can influence election outcomes and make it challenging for challengers to compete on an equal footing.
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Incumbents have better name recognition
Incumbents tend to have an advantage in elections, and this has been a concern as it may prevent the best candidate from winning. One of the reasons for this advantage is that incumbents have better name recognition.
Name recognition is a significant factor in statehouse elections, where voters generally do not know much about the candidates. Basic name recognition, in which incumbents typically have the advantage, goes a long way. This is because, as an incumbent, they are a "proven winner", and funders are more likely to support someone they believe will be elected.
Incumbents' wide name recognition, along with their usually insurmountable advantage in campaign cash, means House incumbents typically have little trouble holding onto their seats. Senate races still favor the incumbent, but not by as reliable a margin as House races.
In the 2022 general election, there were 6,728 state legislative seats, 307 state executive seats, and 384 judicial court seats on the ballot. There were 5,095 incumbent candidates and 7,069 non-incumbent candidates running for election. Overall, the judicial branch had the highest percentage of incumbents running for election compared to the legislative and executive branches.
In elections, incumbents typically hold an electoral advantage, and that stood true in the 2022 general election. Nearly all incumbent state governors won re-election. Currently, only Nevada Governor Steve Sisolak, who lost to challenger Joe Lombardo, and a 4% loss rate among incumbents in competitive races, are the exceptions.
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Incumbents have an advantage in policy work
Incumbents, or current officeholders seeking reelection, have a significant advantage over their competitors in political campaigns. This advantage is not unique to the US, as it has been observed in other countries such as Canada and Norway. One of the main reasons for this advantage is their upper hand in fundraising, which is crucial for producing campaign commercials, purchasing airtime, setting up websites, and hiring electoral consultants. Incumbents are more likely to receive funding as they are seen as "proven winners".
In addition to financial advantages, incumbents also benefit from greater name recognition. This is especially true in statehouse elections, where voters tend to have less information about the candidates. With their names already familiar to the public, incumbents have an edge over their lesser-known challengers.
Furthermore, incumbents have the advantage of past policy work. They can showcase their legislative achievements and experience to appeal to voters. This track record in office provides incumbents with a level of credibility and visibility that newcomers lack.
The combination of financial resources, name recognition, and policy experience gives incumbents a strong position from which to launch their reelection campaigns. This advantage is difficult for challengers to overcome, and it contributes to the high reelection rates observed among incumbents.
However, it is worth noting that this advantage is not insurmountable. While incumbents have a higher likelihood of winning, there have been instances where challengers have successfully coordinated to defeat them. Additionally, economic factors, such as recessions, can also play a role in reducing the incumbent's advantage, as seen in some historical election outcomes.
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Incumbents have a higher chance of winning re-election
Incumbents tend to have a higher chance of winning re-election due to several factors that work in their favour. Firstly, they often have a significant financial advantage over their challengers. Political Action Committees and wealthy individuals are more inclined to donate to incumbents as they are seen as "proven winners". This financial edge can translate into more effective campaigning, as producing campaign commercials, purchasing airtime, maintaining websites, and hiring electoral consultants are all costly endeavours.
Name recognition also plays a crucial role in an incumbent's re-election chances. Voters generally have a basic understanding of the candidates in "low-information races," so being an incumbent with an established name can be advantageous. Incumbents also have past policy work to showcase, providing a track record for voters to evaluate.
Additionally, coordination failures among challengers can inadvertently benefit incumbents. Multiple candidates with similar platforms can split the vote, allowing the incumbent to win even with a relatively low percentage of votes. Incumbents may even use their political power to prevent ideologically similar candidates from running, further reducing competition.
The advantages of incumbency have been observed across different branches of government. For example, in the US House of Representatives, the incumbent party is significantly more likely to win elections than non-incumbent parties. This trend holds true for state elections as well, with incumbents winning 67% of legislative races and nearly all state governor re-elections in 2022.
While there are exceptions, such as elections following recessions, incumbents generally have a higher probability of winning re-election due to financial advantages, name recognition, and strategic advantages related to coordination failures among challengers.
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Incumbents have an advantage in coordination
Incumbents have a distinct advantage over challengers in political campaigns due to their superior resources, experience, and connections. This advantage is further compounded by their ability to effectively coordinate their campaigns and leverage their incumbency.
Incumbents often have a significant financial advantage over their challengers. They typically have wider name recognition and an established network of donors and supporters, making it easier for them to raise funds. Political Action Committees and wealthy individuals are more inclined to contribute to incumbents because they are seen as "proven winners." This financial edge gives incumbents a substantial head start in producing campaign commercials, purchasing airtime, and hiring electoral consultants.
Incumbents also benefit from coordination failures among their challengers. When multiple candidates with similar platforms fail to coordinate and split the vote, it can benefit the incumbent by increasing their chances of winning. Challengers with similar political orientations may need to coordinate and rally behind a single candidate to avoid splitting the vote and inadvertently favouring the incumbent.
Additionally, incumbents may use their political power to prevent ideologically close candidates from running, further reducing competition. They also have the advantage of past policy work and a track record that can be leveraged to appeal to voters.
The advantages of incumbency are well-documented in US political races, especially in the House of Representatives. The lowest reelection rate for the House in the past two decades was 85%, with a mean reelection rate of more than 94%. Senate races also favour incumbents, albeit not as reliably as House races.
In summary, incumbents have an advantage in coordination due to their financial resources, name recognition, and the ability to leverage their incumbency. This advantage is further enhanced by coordination failures among challengers, making it challenging for new candidates to unseat incumbent politicians.
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Frequently asked questions
Incumbents usually win political campaigns. They have advantages in fundraising, name recognition, and past policy work.
One of the main factors is that incumbents have a significant financial advantage over their challengers. Political Action Committees and wealthy individuals have numerous incentives to donate to incumbents. This has enormous implications for how a challenger might mount a campaign as electoral campaigns are expensive. Incumbents also have the advantage of name recognition and past policy work.
Yes, there are a couple of scenarios in which incumbents are more likely to lose. Firstly, attempts to defeat an incumbent can be difficult but can be achieved through coordination between challengers with similar platforms. Secondly, incumbents are more likely to lose during recessions. Since 1951, when the constitutional amendment was ratified to limit presidents to two terms, the incumbent has lost in the elections of 1976, 1980, 1992, and 2020, which took place after a recession.

























